Day 303 of 1095: When Your Users Tell You Why They Needed You Yesterday

I’m writing this while my thoughts are still swirling, and my heart is racing. Today was intense. Challenging. Eye-opening. It was one of those days that reminds you why you started in the first place – and why you absolutely cannot stop.

Our conversations with users today, combined with the continued push through our design sprint, brought up some deep emotions. It wasn’t just about feedback on a product; it was a mirror held up to a problem so urgent, so raw, that it left me physically shaken.

After some of those calls, I felt it in my gut. A pain that wasn’t negative, but one that reminded me of the weight of the responsibility we’re carrying. The problem we’re tackling is massive. It’s painful. And it directly affects the people who put themselves on the frontlines to protect us.

The message is clear: There is an enormous, urgent need we’re trying to address, and it can’t wait. The mission we’ve taken on is to build resilience for security forces – the individuals whose mental and emotional well-being forms the backbone of national resilience. This isn’t just a technological challenge; it’s about creating a foundation that impacts lives at scale.

It’s a calling. It’s the need of the hour.

And while the enormity of the task can feel heavy, it also feels like we’re exactly where we need to be, at exactly the right time.

Every day, every hour, I’m committed to doing whatever it takes to make this happen. Not someday. Not next year. Now.

Over to you: What’s your “need of the hour”? How do you stay focused on the important over the urgent? I’d love to hear your thoughts.

Let’s create meaningful change, Eliav.