Day 3 : Landing pages
One of the biggest challenges that we experienced when we were marketing Pealo’s services to prospective clients was the diverse and often complex financial instruments that SMEs and Start Ups can use on our platform to raise capital.
The approach that we are taking to address this is to create dedicated landing pages for each one of the solutions that we are offering on our platform. We are using a service called Leadpages which allows us to develop these landing pages without requiring an external agency or a designer in house. They provide templates that can be customized to meet the needs of any business.
Leadpages also provides insights on which templates works best for conversion and we can take a more purposeful approach towards developing our conversion strategy. Personally the best part of the platform would be the ability to test out two different templates and to see which is working better and to dedicate more resources ( time and budget ) into the landing page that is giving us better conversion
You can take a look at our dedicated landing pages here :
General Raise Capital page :
https://pealo.com/raisecapital
This landing page introduces the Funding Super mart that we offer on our platform where SMEs can raise capital via Debt or Equity based instruments.
The following are dedicated landing pages that we have developed for individual offerings. You will be able to see and compare the different templates that we are currently testing to see which will give us the best conversion.
Invoice Financing
https://pealo.com/invoicefinancing2
Equity Financing
https://pealo.com/equityfinancing
P2P Lending
Depending on performance we will dedicate more resources into better performing pages and we will also adapt them for future templates that we will be creating.
If you are interested in considering this strategy for your company you could also check out Instapage which offers similar functionalities.
Try this strategy to get more leads for your business and convert them to become your loyal customers.
点实集团, 点实成金 - 通过生命周期营销咨询，我们为高等教育和B2B可持续制造企业推动超过$3亿的收入和招聘管道。我们专注于制定综合营销策略，帮助客户吸引优质生源和合作伙伴。在高等教育领域，我们精准分析市场并个性化沟通，实现招生目标，提升学员技能与职业发展。在B2B可持续制造业，我们通过创新方案提升品牌知名度，推动绿色业务增长。我们的咨询不仅关注短期收益，更致力于长期可持续成功，实现业务增长与社会责任的双赢。
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