Day 23 New Day New Learning.

Elevating Knowledge with Digital Marketing Topic.

What is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

The most prosperous digital marketing strategies use a multi-channel approach.

• Content Marketing. ...
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)

The Purpose of Digital Marketing

Digital marketing is an essential aspect of an online business. Traditional marketing takes the aspect of advertising through print ads. They also use signage, handouts, and banners. The use of phone communication and physical marketing stands out in attracting customers. Similarly, most businesses have a website that brings awareness to their brand. It also lists their services, products, and other pertinent details which makes it more interactive and more supporting points to the clients directly.

How Businesses Define Digital Marketing

The digital marketing tools and tactics depend on the type of business that you run. For instance, a content marketer would focus on content creation and optimization. With that approach, they create blog posts to bring awareness to an upcoming ebook or manual.

Meanwhile, social media marketers use the business’s social media accounts. With it, they include links and promote the blog posts to customers. This creates a backlink that leads to the website.

Why Choose Digital Marketing?

Why should you consider going for digital marketing? It is due to the impending shift of the market.

Here are some of the benefits that you can gain from digital marketing:

• Opens a channel for interaction with your prospects.
• Provides easier means to gauge their needs.
• Increases reach to a global scale.
• Reach more customers using less money.
• Helps establish brand loyalty.
• Easier tracking of responses.
• Get immediate response from customers.
• Encourages interaction and engagement.

The above diagram depicts the types of Digital marketing techniques used in marketing.