Day 2: Linkedin Optimization

Once your Linkedin account is created and your goal is set, the next step is to optimize your Linkedin profile.

Optimizing your profile isn't much of a technical thing to do. It requires more creativity than technical skills.

LinkedIn Optimization helps in further promoting your business and boosting sales. 

Here are some reasons you should optimize your Linkedin Profile

• It positions you in the face of your target audience.
• It amplifies your effort
• It helps in attracting the right audience you want.
• It positions you as a solution to a need.
• It shows and tells more about your professional brand.
• LinkedIn is a perfect alternative to a resume. So optimizing your Linkedin serves as a digital resume for you.

The benefits of having a well-optimized LinkedIn profile is vast. As a personal or professional brand, Linkedin is a perfect place to begin.

Here's how you can optimize your Linkedin profile.

1. Display picture

Your display picture is the first picture your audience sees when they search for you. You would want to make a great first impression. So, upload only quality and professional pictures as your profile picture.

2. Your Headline

Your headline describes what you do. It is therefore important that you spend time crafting a creative and attractive headline that explains what you do. Do not also forget to include keywords in your headline as they search as a means of greater publicity.

3. Summary

Your summary is the best place to give your potential clients a glimpse of who you are, what you do, and how you can help them.You should also include relevant keywords in your summary and always keep it up to date.