Day 2 at Dreamforce: Innovation in Full Swing ??

But first: Recap on Day 1…

Yesterday was nothing short of inspiring ??. I echo Marc's view that we are witnessing an inflection point in technological innovation, with Salesforce and its broader ecosystem leading the conversation ??.

What struck me most is how different this year feels compared to previous years. Last year, AI seemed novel ?? but filled with potential. Now, just a year later, we’re seeing AI and automation make a significant step change, becoming more tangible and driving a paradigm shift in how we think about enterprise systems ???.

The forward trajectory of AI’s impact is undeniable. The competitive advantage will go to those who can adapt and leverage these emerging enterprise-grade capabilities, while those who cannot will find themselves at a disadvantage. What’s clear is that the pace of technological change and the level of flexibility required from organizations is far greater than most have historically been comfortable with. As I often say, it’s about "building continual agility into your innovation frameworks and preparing your enterprise landscape and data foundations for whatever direction opportunities take."

Last year was a ‘shot across the bow,’ ? a signal for companies to get their digital hygiene in order. This year, those who have started this journey are in a far stronger position, poised to take full advantage of what’s coming next ??.

What are your thoughts? How do you see AI shaping the future of your business? ????

Day 2…

Looking ahead to Day 2, I’m excited to dive deeper into how AI is infusing enterprise solutions ??, the future of customer engagement ??, and how businesses are navigating this wave of digital transformation ??. The Accenture sessions below promise to be game-changers, offering real insights into how we can better align technology with business strategy ??.

Where Accenture will be showing up today:

· All Day: Outdoor space on Howard Street showcasing an immersive demo featuring a E2E Personalised Experiences narrative following the journey of a Telco engaging a Wine Producer. Discover how the Accenture Personalised Experiences on Salesforce solution combines Salesforce CRM + Data + AI to elevate customer experience and drive business growth. With optimised processes, curated assets, and seamless integrations, PEX is designed to accelerate success.

·?????? 11:30 AM – 12:15 PM: Breakout session: CommonSpirit Health: Using Health Cloud to Improve Patient Experience and ROI

·?????? 12:00PM – 12:20PM: Campfire session: Blend Salesforce and GenAI for Business Transformation (link to session)

·?????? 1:00 PM – 1:50 PM: Sales Cloud Keynote: Accelerate Growth, Pipeline to Paycheck (link to session)

·?????? 1:15 PM - 2:05 PM: Accenture Keynote: Adecco: Creating The Future Of Workforce Management With Data & AI (link to session)

·?????? 2:00 PM – 2:45 PM: Breakout session: Future of Customer Engagement in Life Sciences (link to session)

·?????? 2:00 PM – 2:20 PM: Theatre session: From Concept to Delivery: Empower Salesforce DevOps with AI (link to session)

·?????? 3:45 PM - 4:35 PM: Accenture Keynote: ?Accenture + Salesforce: Elevating Sales with Human + AI Teams (link to session)

·?????? 4:30 PM – 4:50 PM: Theatre session: Discover Best Practice Compliant Communications with?Slack (link to session)

·?????? 4:30 PM – 5:15 PM: Breakout session: Platform Value: How IHG Maximized Salesforce Investment (link to session)