Day 2: Design
Marlys Arnold
Focused on #YourExhibitSuccess | Exhibit Marketing Consultant & Award-winning Author of Build a Better Trade Show Image & Exhibit Design That Works | Trade Show Insights Blog/Podcast Host
Welcome to Day 2 of Build a Better Trade Show Image Week!
Each day this week, we’re focusing on a different stage of #YourExhibitSuccess. Today we shine the spotlight on exhibit design.
(FYI: In addition to Build a Better Trade Show Image, I wrote a second book specifically about how to create a more effective exhibit –?Exhibit Design That Works.)
7 Sources for Exhibit Design Inspiration
Want to design a more engaging and memorable exhibit?
Look outside the show floor!
No matter where you turn, there are tons of inspirational places just waiting for you to explore. Listen to this episode of Trade Show Insights to discover a few you may not have thought about. (Prefer to read instead? Click here.)
What a Theme Park Can Teach Exhibitors About Creating Experiences
Here’s another great place to look for design inspiration.
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme parks are king.
Everything and everyone at the park is focused on the guest’s experience and how to exceed expectations. So is it magic, or how do they do it?
How to Work with an Exhibit Designer
Here’s a tool to help as you work through the exhibit design process. Follow these tips and everything will go much smoother, especially in the beginning stages.
This is just a sneak peek – click here to view the full infographic on the Trade Show Insights blog.
Success Strategies for Small Exhibits
It’s a challenge I hear from exhibitors all the time: “How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits?”
While that scenario may feel impossible to overcome, it really isn’t. Discover the keys to small-booth success in this episode of Trade Show Insights. (Or read the full post here.)
What ideas has this article sparked for you? ?Please share in the comments!
If you'd like help coming up with specific ideas for your next trade show, please reach out to me. We can set up a brainstorming session to craft a more experiential, memorable exhibit that attracts all the right attendees.