Day 18: How to Showcase Your Skills and Experience on LinkedIn - How to Present Your Work and Achievements

Your LinkedIn profile is your professional portfolio. Showcasing your skills and experience effectively can make the difference between getting noticed by employers or being overlooked. Whether you’re a seasoned professional or just starting out, it’s essential to highlight your achievements in a way that captures attention.

1. Craft a Strong Headline

Your LinkedIn headline is the first thing people see, so make it count. Rather than just listing your job title, use this space to describe the value you bring or your key skills. A powerful headline can set you apart from other candidates.

Example:

Instead of: “Software Engineer at XYZ Corp,”

Try: “Software Engineer | Expertise in Full-Stack Development & Cloud Solutions | Driving Digital Transformation”

Action Tip:

Rewrite your LinkedIn headline to highlight your key skills and the value you bring to potential employers.

2. Optimize Your ‘About’ Section

The ‘About’ section is your chance to tell your story. Use it to describe your professional journey, your skills, and what drives you. Include achievements, key strengths, and how you’ve made an impact in your roles.

Example:

Amit used his ‘About’ section to explain his passion for digital marketing, how he helped a company grow its social media presence by 40%, and his desire to continue learning and evolving in the field.

Action Tip:

Update your ‘About’ section to focus on what makes you unique. Highlight your achievements, skills, and what you’re passionate about in your career.

3. Showcase Achievements with Quantifiable Results

When listing your work experience, don’t just describe your responsibilities—highlight your achievements. Whenever possible, include numbers or specific outcomes to demonstrate your impact.

Example:

Instead of saying, “Managed a team of salespeople,”

Say, “Led a team of 10 salespeople, increasing regional sales by 25% in Q4 2023.”

Action Tip:

Review your work experience and add quantifiable achievements. Numbers help potential employers understand the tangible value you bring.

4. Use the Featured Section to Highlight Key Work

LinkedIn allows you to feature posts, articles, or media in a special section of your profile. This is an excellent way to showcase key projects, presentations, or anything else that highlights your skills and achievements.

Example:

Sundar added a presentation he created for a client, showing how his digital marketing strategy resulted in a 30% increase in web traffic.

Action Tip:

Add at least 2-3 pieces of content to your featured section that highlight your work, skills, or achievements. (Caveat : add this and showcase only if it is not a “confidential” piece of work)

5. Keep Your Skills Section Updated

Your skills section is important for both LinkedIn’s algorithm and human recruiters. Keep this section updated with relevant skills, and don’t hesitate to remove outdated or irrelevant ones.

Example:

Ravi added new skills like “Machine Learning” and “Python” to his profile after completing an online course, which helped him attract more attention from recruiters.

Action Tip:

Review your skills section and add any new skills you’ve developed. Endorse the skills of your connections, and ask them to endorse yours in return.

1. 5-Bullet Point Action Summary

• Craft a Strong Headline: Your LinkedIn headline should highlight your key skills and the value you bring to employers, setting you apart from other candidates.
• Optimize Your ‘About’ Section: Use the ‘About’ section to tell your professional story, focusing on your achievements, key strengths, and what drives you.
• Showcase Achievements with Quantifiable Results: Highlight your achievements with specific numbers or outcomes to demonstrate your impact in previous roles.
• Use the Featured Section to Highlight Key Work: Leverage the Featured section to showcase important projects or presentations that highlight your skills and accomplishments.
• Keep Your Skills Section Updated: Regularly update your skills section with relevant skills, and engage with your network for endorsements.

If you are more of a audio - visual person and would rather like to see / listen to this, check out my video on youtube : (it is a 15 minute video)

If you want to learn a little more about how you can create this magic, please feel free to get in touch with me. You may want to check out my course: "Unlocking the Secrets to Getting that Dream Job"??

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About the Author: Visvanathan Sambasivam

I am a corporate professional, having worked as a Marketing / Consumer Insights professional in various Indian and Global MNCs for the last 30 years, with a passion for mentoring, teaching, and coaching; with a vision of helping 1 million people in their personal and professional growth.

I write regularly on LinkedIn & Facebook and have mentored many people in their professional journey.