Day 136 - Framing is key to either be compelling or repelling in your communication (1,000 days content creation challenge)

How you open any kind of communication will frame the message in a way that is compelling or repelling.

Changing the opening changes the consumption mode. The consumption could be from a place of anger or a place of wonder depending on how you start or package your message.

For example, instead of dictating, you may invite someone to consider your point of view. Invitation is more charming than dictating. This gives you an opportunity to drive your point home with less friction.

You could say, "I am inviting you to consider XYZ because it will enable you to achieve ABC much faster and at a cheaper rate". If you deliver such a line with a diplomatic tone, chances are very high that your point will be given favourable consideration.

Talking about the power of opening, a researcher told me how a colleague of his struggled to have his research to be published in an international journal. One day, someone senior requested to be given the honours to craft the opening of the cover letter. Result? Success. The paper was published. The opening created a favourable frame.

We are always framing or being framed. We can frame ourselves positively or negatively or be framed positively or negatively. The influence is in our hands by paying attention how we want to be perceived or the message we want to see driven home.

Robert Cialdini, wrote a book titled "Pre-suasion". The core premise is that what happens before persuasion is very critical. In essence that is framing.

So, consider your next message and ask yourself how you can frame it better. If you do, your results will be much more impressive.

?