Day 1: Linkedin as a marketing channel

With over 240 million individuals on Linkedin, it is a great channel to get the word out about what you do and how it impacts lives.

Like other social media marketing channels, Linkedin is a platform for social networking. You get to build relationships with people and connect better with brands.

In time past, Linkedin has been seen as a job-seeking tool. Well, that is quite changing because the platform is now getting more sophisticated to support marketing rather than just job-seeking services.

Unlike other social media platforms, Linkedin is more of a professional platform as you get to connect with decision-makers of companies and other professional people.

This also makes it a great place to market what you do.

Here's how to get started

1.Signup 

To create an account with Linkedin, you need to sign-up. Here's a link where you can sign-up and create your profile for yourself or your business. https://www.dhirubhai.net

2. Network

Once your account is created, you need to start building your network.

Remember, Linkedin is a social media platform. Therefore, it is expected that you should build your network by sending connections to your target audience.

3. Target audience

As a business owner, who is your target audience. For you to make an impact on your business using Linkedin, you need to know your target audience. Who do you want to read your content and engage with you?

4.Set a goal 

You need to set a goal for yourself while you use the platform. Set goals based on the kind of results you want to get for your business.

That's exactly how Linkedin can be used as a marketing tool for your business.