THE DAWG ON STAGE NEXT WEEK IN ORLANDO

Digital Dealer in Orlando Next Week… Are YOU Going?

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With More than 100 Speakers, it can be overwhelming selecting which sessions to Attend. SO, I have looked over the speakers’ agenda and I have some recommendations of sessions I think are going to be great. There are so many great speakers presenting AND many times there are two great topics by great presenters at the same time.

SO, I am not saying any of the speakers are Not Good OR That any of them really Suck; all I’m saying is that these are the sessions I have hand-picked as the one’s I believe will deliver the most content that is really usable and will most benefit you.

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DON’T MISS MY SESSION AT DIGITAL DEALER!

First of All, don’t miss the Alpha Dawg on stage. I totally recommend you attend my session, Tuesday April 10th at 9:00.

So, You Want to Be a General Sales Manager? -- What Makes You Think You’re Qualified? Learn How to Prepare and Set Yourself Up for Advancement 

Room: S331CD 

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Then, at 1:25 On April 10th, Do Not Miss My Friend, Frank J. Lopes. Room S331CD. Frank will be presenting a session on year-round marketing campaigns and strategies. His presentation is titled: Beyond the Holiday Season -- Smart, Engaging and Timely Hyper-Targeted Year-Round Sales Campaigns to Turn Your Busy Season from 3 to 12 Months Out of the Year Room: S331CD

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Regardless of whatever else you do… DO NOT… I repeat, Do Not Miss Toni Anne Fardette speaking at 2:30 PM on April 10th in Room S331AB.

Toni Anne has been a personal friend and client of mine for years. She is the Director of Business Development for the Atlantic Automotive Group. The New York Giant. In other words, she is the eCommerce, BDC, Internet Marketing Director of one of the largest, premier auto groups in the country. NOT Just another Vendor with an agenda; Toni Anne is the real deal working every day in the trenches in one of the most successful eDealership environments in the industry.

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The Keynote Panel at 3:40PM is the only Thing happening at the Time BUT Don’t Miss this one.

Usually I think these Panels are a Waste of Time, BUT; this one has some really great Car People. I think David Villa is an Excellent Choice of Moderate the group. I Would Probably Pay to Hear This Group in a Stand-Alone Performance.

The People on the Panel I know personally that I consider to be extremely Competent, and Friends of Mine as Well Are… Lisa Copeland… Matt Lasco… and David Villa. I would be particularly excited to hear from U.S. Marine.

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9:00 AM Wednesday Morning Opens Up with Some Great Powerhouse, Dynamic Speakers. Unfortunately, they are All Scheduled at the Same Time. In this Time Slot, these are the only real choices for me.

Check Out Each of these Incredibly Talented Speakers. These are My Recommendations. Every One of them is a Personal Friend and Each of Them Has a Lot to Offer.

·        Erich K. Gail, CEO of the Cardinale Group of Companies the Number One Rated Internet Sales Group in the Country. Every Time I hear Eric Speak, I am amazed at the depth of his delivery.

·        Sean Stapleton from Dealer Teamwork. Cutting Edge Deliverables on Reaching Customers with the New Mass Media. Sean Stapleton and I have been friends for 15 years and I can attest, he is the Real Deal.

·        Chris Saraceno with the Kelly Automotive Group. What Can I say? A man that has been a friend and collaborator of mine since 2000. How to motivate and train for success.

In My Mind, these are the Only Choices for Me in this Time Slot. SO, those Three are all personal friends and Ultimate Experts. I cannot recommend one over the other. Even though there are other speakers, I will definitely choose one of These Experts from this Time Slot to Deliver Value.

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Joshua Mitchell from the Paul Miller Automotive Group 10:05 AM on Wednesday Room: S330EF

I just met Joshua when he spoke at another conference last year. His presentation and depth of knowledge blew me away. The fact that he is a working Director in a highly successful eCommerce Automotive Group gives a lot of Credibility. Handling Leads is his strength. I would definitely want to hear him again.

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Wednesday at 3:15 PM, I would Not Even Consider Missing the Tech Tank Competition. Three of the experts I mentioned Earlier with Matt Gregg, who I have Not Yet Met. This is going to be a great session.

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Thursday, 11:10 AM. I know most the speakers in this time slot and NOT particularly Excited about any of them. I have heard everything being spewed around about data, millennials and attribution until it’s coming out of my ears. None of those subjects invokes little more than a yawn. BUT, there is one topic that intrigued me during this time slot. I DO NOT Know the Guy, but just based on the session description and his credentials; it would be my choice of sessions to attend in this time slot.

Casey Squier, Senior Director of Sales at Simpli.fi. His presentation is titled How to Spend Your Dealership Ad Dollars: What Works for Online Display Advertising -- Learn What Tactics Other Successful Auto Dealerships Are Using Today Across Mobile and the Programmatic Space. Casey is in Room: S331CD.

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Here’s a great Session! Thursday, April 12th at 12:15PM, Christian Jorn from Remora, Room S331CD:  Another one of my friends and a certified genius. This guy is the Ultimate Extroverted Introvert. His topic… Modern SEO: Why a Technical Advantage Trumps Everything in Search -- Learn What You Can Do to Achieve Top Organic Search Rankings.

I could Not say enough good things about Christian and the value he delivers. This one is a ‘Must See’. BTW, ask him to show you how he can work a Rubik Cube in less than 45 seconds no matter how you shuffle it.

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It just isn’t Fair! Big Tom LaPointe and Judson Douglas, are presenting… Quit Crash-Landing Traffic on Your Dealership Website and Start Repairing Your Search Ecosystem -- How to Get Your Organic and Paid Search Outperforming Not Only Your Competition, but Third-Party Listings... also at 12:15PM in Room S330EF. Exceptional information from great people.

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There are Many Great Speakers and Real Experts speaking at this year’s Digital Dealer Conference, and, of course; There are some others as well. As with any conference, there are some other speakers and subjects and agendas I would avoid like the plague, and there are other speakers who are great speakers, but their subjects are not what I’m looking for at this point. These are the ones I know, they are, for the most part friends of mine; BUT, I would NOT recommend them just because of friendship. Of course, I would never say to them… “I Love You But You Suck!”

Other than my own Internet Battle Plan Conference, Digital Dealer is THE ONLY Florida Technology Sales and Marketing Event YOU Should attend this Year. Debbie and I will Be bringing Internet Battle Plan to Detroit in late Summer and returning to Clearwater, Florida… ‘Teach at the Beach IV’ in February or March, The Winter Conference.

Your Comments are Welcome here. #AlphaDawg