David Yi on Helping Others Realize Their Power, Never Letting Anyone Dim Your Light, and Pushing Past Self-Doubt
ALIZA LICHT
Founder of Leave Your Mark, helping businesses and individuals build powerful brands | Award-winning marketer, 2x bestselling author, speaker and podcaster | Personal branding expert as seen on GMA, in HBR, and more.
David Yi grew up in the only Korean family in his small town of Colorado Springs. From a very young age, he felt othered and knew that one day, he would spend his time celebrating and uplifting others. After working as a fashion editor, reporter, and stylist in New York for ten years, David decided to use his extensive knowledge of beauty and became the Founder & editor-in-chief of?Very Good Light, a website aimed to redefine masculinity through a beauty lens.
David is also the co-founder of Good Light, a gender-inclusive, vegan, and cruelty-free skincare line created as a response to the hypermasculine/hyperfeminine divide in the beauty industry.?The collection includes the cosmic dew water cleanser, moon glow milky toning lotion, and the we come in peace probiotic serum.
LEAVE YOUR MARK listeners can try Good Light beauty product with a special buy one get one FREE offer by using ALIZA on?goodlight.world.
Recently, David added the title of author to his resume with his book?Pretty Boys: Legendary Icons Who Redefined Beauty (and How to Glow Up, Too).?In this inclusive, illustrated book, David showcases diverse and surprising beauty icons who have redefined what masculinity and gender expression look like throughout history. Pretty Boys inspires and teaches readers how to find their best selves through tutorials, beauty secrets, and advice from the biggest names in the beauty industry, Hollywood, and social media.
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David has been the recipient of a GLAAD Award and two Webby nominations and was named one of "25 People Changing the Beauty Conversation" in Marie Claire. He was also featured in Logo's 30 this year.
In this episode, David authentically shares his story, struggles, and self-doubts and how he overcame them. He details how he manifested his book and why he is focused on helping others realize their power. Living by the mantra that you need to remember when you wished for what you have now, David proves that he has found his light and helps to help others find theirs too.
Listen to David's story on LEAVE YOUR MARK
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