The David and Goliath Email Marketing Tactic: Outperform Competitors With Lists 98X Larger

It was 2008 and I thought I’d try my hand at affiliate marketing.

At the time, I had a small list of slightly over 2,000 subscribers.

I wrote about my favorite topic…Marketing. My wife was happy, because it gave her a break from my talking to her about it. I really need a few more friends that shared my passion (still do).

But I had a big problem…

My subscribers told me, in no uncertain terms, “We love the free stuff, but don’t try to sell us anything. We aren’t interested in that!”

How did I know that’s how they felt? Low open rates, and a spike in unsubscribes whenever I tried to sell them anything. You’ve probably never experienced this. ?? It was as obvious as a giraffe in a fish bowl: pretty hard to miss.

My meager requests for modest compensation for providing value to my subscribers was consistently met with scorn.

I was more than a little frustrated. But don’t feel sorry for me, the story gets better.

Then I Had A Brilliant Idea

I sent out a series of surveys. Made them fun, and gamified them.

I found out:

1.???What kinds of marketing products/courses they purchased.

2.???How much they paid for them.

3.???Which ones they used.

4.???Which ones they didn’t use.

5.???What was the most they ever paid.

6.???What they bought on impulse and how much they paid.

I then started putting each subscriber in different buckets. Not physical buckets, that would be silly. These buckets were based on their buying criteria and what was important to them.

I basically built a psychological profile for each subscriber.

Armed with this knowledge, I took another stab at selling stuff to my email list of cheapskate subscribers.

Whenever there was a new product launch, I’d check to see if it fit one of my client profile buckets. I then would compose an email using the words, reason, and motivations my subscribers provided in the surveys.

How devious! They basically wrote the copy and sold themselves.

I might only send an email to 50 people on my list, because that was the number of subscribers in the bucket that matched the product.

And you know what happened? I found out my beautiful subscribers were not the penny-pinching, deadbeat cheapskates that I thought they were. They started buying like drunken sailors.

50%, 60%, even 80%+ would buy. Wow! I was on to something.

My subscribers who rebelled whenever I tried to sell them anything couldn’t get their wallets out fast enough to buy.

I didn’t know it at the time, but I was doing Behavior Segmentation.

Selling via email is easy when you put the right message, in front of the right person, at the right time.

And with Automation and AI, Behavior Segmentation has never been easier to do.

Behavior Segmentation is just one of the 152 unique ways to profit from your email list.

I’m hosting a LinkedIn Event by that name, where I’ll show you how to do Behavior Segmentation using Automation and AI, and a few other tactics for profiting from email that hardly anyone knows about…let alone does.

No one used Persona-Based Behavior Segmentation when I first discovered it. No one uses it now, because I just coined the phrase as I was writing this. What I can tell you is It Works Great.

You can learn more about the event, and register to attend by clicking the link below:

https://www.dhirubhai.net/events/7085564942212362240/about/

#emailmarketingstrategy #emailmarketing #emailmarketingtips