The Dating Game: Ad Targeting vs. Retargeting - A Love Story ??
Celeste Lustosa
Global B2B & B2C Marketing Strategist | Fractional CMO | 25 years connecting brands with their ideal client | Journalist | 10-Minute Marketing Podcast Host | Board Member
In the world of digital marketing, finding the perfect match for customers for your business can feel a lot like dating.?
That's why today, we're diving into the fascinating love story of ad targeting and retargeting.?
Let's explore how these two strategies work together to create lasting connections with your customers.
?? Ad Targeting: The First Date
Targeted ads display content to specific audiences based on their interests, demographics, or behaviours.?
For example, a fitness equipment store might show ads to people who have shown an interest in fitness or exercise, increasing the likelihood of attracting potential customers and generating sales.
Here’s 3 Tips for Runnings Targeted Ads
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?? Retargeting: The Follow-Up Dates
Retargeting ads target users who previously interacted with your brand, reminding them of your products or services. For example, if a visitor leaves your online store without purchasing, retargeting ads can show them the items they are interested in, encouraging them to return and complete the purchase.
Here’s 3 Tips for Running Retargeting Ads
?? The Perfect Match: Ad Targeting + Retargeting
A balanced relationship: Just like a successful romantic partnership, combining ad targeting and retargeting creates a harmonious marketing strategy. One captures new prospects, while the other deepens the connection.
So, there you have it - a love story for the digital marketing ages! By understanding and effectively utilizing ad targeting and retargeting strategies, your business can create meaningful connections that lead to lasting success.
Can't wait to read your article and gain some insights! ??