Dating Apps Are Failing to Protect Users

Online dating has transformed how people connect, but a disturbing investigation has raised serious concerns about safety on popular platforms. A recent report reveals that Match Group’s dating apps—including Tinder, Hinge, Match.com, and OKCupid—are failing to remove users accused of assault, putting millions at risk.

The issue isn’t just about one company or a single oversight. It points to a larger, more significant problem: consumers are rapidly losing trust in online platforms, especially when it comes to safety and privacy.

Consumers Demand More Protection

A new national survey from Trua highlights this growing skepticism:

• Only 18% of Americans are confident that online platforms, including dating apps, adequately vet service providers.
• 60% of respondents would be willing to pay extra for enhanced background checks, showing that safety now outweighs convenience.
• 72% of consumers worry about privacy risks when using dating apps, reinforcing that trust issues go beyond safety concerns.

These numbers paint a clear picture: people are tired of platforms prioritizing growth over user protection.

The Price of Inaction

Dating apps thrive on user engagement but risk losing consumers if they fail to act. Trust is becoming the most valuable currency in the digital age. Platforms that ignore safety concerns, transparency, and identity verification could face long-term damage—not just to their reputation, but also their bottom line.

Meanwhile, consumers are beginning to take matters into their own hands. Many are seeking alternative platforms that emphasize safety, while others are pushing for stronger regulations. The demand for better protections is growing, and dating apps that don’t evolve will be left behind.

What Needs to Change?

For dating platforms to regain consumer trust, they must prioritize:

• Stronger identity verification: Many dating apps allow users to sign up with minimal verification, making it easy for bad actors to create multiple accounts under different names. Platforms should implement advanced identity verification measures to ensure users are who they claim to be.
• More robust background checks: While some platforms offer basic screening, most fail to track users flagged for harmful behavior. Dating apps should integrate continuous monitoring and enhanced background checks, ensuring that individuals accused of misconduct cannot simply create new profiles and re-enter the platform undetected.
• Increased transparency: Many users remain unaware of how dating apps handle safety concerns, including what happens when misconduct is reported. Platforms must clearly communicate their policies, provide data on their enforcement actions, and be more accountable for how they respond to reports. This will allow users to make informed decisions about their safety.

As the debate over online dating safety intensifies, one question remains: Are these digital platforms willing to step up, or will they continue to put profits before security and user safety?