Database / Old Lead Script

This is one of the scripts my team uses to generate NEW Buyer & Seller Opportunities from an existing list of cold contacts (old leads, past clients etc). Try it out!!

Hi NAME this is YOUR NAME from BROKERAGE. How ya doin’ today?

Wait for response

That’s great to hear. I know you’re busy so I’ll be brief. The reason for my call today....with the market being hot, I wanted to check in and see if I could be of service in any way...so real quick, if the perfect real estate opportunity presented itself, would you be open to it?

Wait for response

Hey fantastic! Would you be looking to buy? Or more on the seller side?

Wait for response

Well, look, obviously I would love to meet with you to see how I could help you out. Just a couple quick questions so I don’t waste your time, is that okay?

Wait for response and move to appropriate qualification below.

Seller - Qualification Resource

Awesome - so when did you buy the property?

Wait for response

Perfect and hey real quick, why are you considering selling it, anyway?! Are you looking to maybe downsize or move to a new area?

Wait for response

That makes sense... and what was the price when you bought it initially?

Wait for response

Okay great - in terms of renovations, what kind of changes have you made in the last few years?

Wait for response

Beautiful. And when was the last time you had a CMA done?

(What was the value? Just a ballpark)

Wait for response

And ideally when would you like to make this move? Just a ballpark.

Wait for response

Okay cool; and in terms of the next property, will you be buying again?

Wait for response; if yes, continue...

Buyer - Qualification Resource

If directly to buyer qualification, ask if they are a first time home buyer first. If so, congratulate them and then continue...

Where are you looking to buy?

Wait for response

Oh nice - why that area?

Wait for response

What kind of budget are you hoping to stay within for your next home?

Wait for response

Cool and tell me a bit about the property itself...how many bedrooms? Bathrooms?

Wait for response

Okay cool and what type of property are you looking for? Bungalow? Condo? Multi-family? Town house? Detached? Semi?

Wait for response

What would you say are the two or three things that are a must have for the new house? Wait for response

Okay great what I'm going to do is (SET YOUR NEXT STEPS). What time works for me to stop by and introduce myself?

Wait for response

Fantastic! Well I appreciate you taking the time out of your day to speak with me, and I'll see you then. Thanks so much!

Objection Handling Resource

“I’m not interested in selling at the moment”

Hey no problem at all! Look I won’t waste any of your time here, but just so I can follow up with you appropriately, what would need to happen for you to consider selling?

Wait for response

Okay that makes sense, and if you were going to sell and move, where would you ideally like to be?

Wait for response

Cool - and look. Would it be RIDICULOUS to assume that if REALTOR NAME could find you XYZ for you in the next month or two that you’d be more open to selling?

“I’m already working with another agent”

Hey no problem at all - I definitely don’t want to step on any toes here. Have you been working with them for a while?

Wait for response

Perfect. And look, I guess if there was ONE thing you COULD change about the current agent you’re working with, what would that be?

Wait for response; handle appropriately?

Try this out and happy selling!