The Data You Need Is Right There

Marketing isn’t about collecting sage secrets from influencers.

It’s about knowing your people.

The data is right there. We just don’t always see it.

Here it is:

#1 Want solid market research?

One star Amazon reviews tell you what people expect.

Five star competitor reviews tell you what people love.

Picking up the phone lets you test your theories.

The data is right there, we just need to use it.

#2 Want your marketing to attract customers?

Get to know who they are.

Get to know the journey they’re on.

Get to know what they need to hear from you.

That’s your marketing.

The data is right there, we just need to use it.

#3 Want higher prices and happier customers?

Make #1 and #2 constant habits.

E.g. Most coaches don’t want “to grow their business”…

They want to:

> fill their programs

> stop wasting time on FB groups

> stop the months rolling by with no progress

> marketing to be as easy as their sales calls

Message matters.

The data is right there. We just don’t always see it.

What will you build now that you can?

?? More on my daily blog: https://adamfairhead.com/blog/