Data, we need to understand it
Data - love it or loathe it, we get it served up everywhere we look. But do you know enough to judge and make up your mind? What is factual, what is relevant, where are devious presenters hiding the truth?
The answers to all these questions requires modern marketers to educate themselves.
[caption id="attachment_19978" align="aligncenter" width="1030"] Calling Bullshit: The Art of Scepticism in a Data-Driven World. By Carl Bergstrom and Jevin T West[/caption]
The The Economist called this book "Dodgy Data - the sum of all fears" and opened its article with an expose of the State of Georgia's Covid19 count - which I tweeted on 18 July. See if you can spot the deliberate mis-information as presented in their map illustration below.
I think this book will be as influential as Ben Goldacre's Bad Science was in 2010 - exposing what is and is not a scientific process and a robust outcome.
I'm buying this book (pre publication) if you'd like a copy pm me and I'll add it to my order. If you're in Auckland - I'll hand deliver..... saving you the postage.
Oh, I've also reached out to one of the authors to see if he will do a LinkedIn live with me. Comment below if you'd like an invite to that [possible] future event ..... we will see what happens.
Tinkerer. PHP, Python, Ruby, JS
4 年I'm in, please