Data Visualization & Animation for Banks

Tip 15 of 2022's 22 Tactics for Banks:?Animating data engages customers, reinforces brand equity, and drives leads.

Graphs and charts are already commonplace in financial content, but usually lack a great narrative that highlights what’s important and why someone should care. Interactive data storytelling and information design are the next step in digital engagement.

Here is an?example of data storytelling we helped Mastercard with. This thought leadership campaign used an interactive interface to showcase relevant data points. Its micro-interactions led to exponential increases in time spent on site and drove thousands of form fills and survey completions.?