Data, Values, Survival, Success

“All human beings have three lives: public, private, and secret.”

― Gabriel García Márquez

About ten months ago, back when San Diego Startup Week was still a physical event, I submitted a proposal for a workshop on privacy. This talk was entitled “Data, Values, Survival, Success.” Here’s the summary of what I was going to discuss.

The raft of new regulations will impact how you use data, no matter how big - or how small your company is. From someone who started building privacy plans over 20 years ago, learn how to incorporate customer privacy into your values and business.

So much has happened over the last ten months. BUT my fundamental idea still holds, understanding the regulatory landscape is essential. BUT building a company-wide set of values will allow you to thrive.

What is the difference between the US, and the rest of the world, when it comes to data? In the US, companies can think about data in any way that they want to. They can identify, plan, design, and engineer new products with the data. Companies can identify new uses for the data they have without concern. However, they cannot roll out the results of their thought experiments without consumers’ permission.

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 How does this help you? Imagine you are a consumer survey company. Over the course of years and years of doing customer surveys, you understand that people that share specific attributes make better predictors. You’ve analyzed the results of hundreds of surveys and know the five characteristics of these “predictors.” You have thought about the data you’ve collected but have not obtained these attributes from your new survey recruits. To get the data, you’re going to have to ask for it directly from the consumer or indirectly from data brokers. In any instance, you’re going to need permission to get the information.

Asking for permission to use data is a critical value that has to be in your company’s information policy. The consumers who drive your products will appreciate it, and the regulators will soon require it.

Permission is one attribute of a strong, values-driven privacy and information policy. There are others, but that’s for another day.

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I agree these are great points. That's why we've been working on helping our clients navigate GDPR as well as CCPA. More such rules and regs to come!

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Sanjiv Prabhakaran

We help clients gain 25%+ operational efficiencies & achieve 35% faster time to market via technology. Proven process.

4 年

Very good points Michael. People have to also think of GDPR and other privacy issues. The Opt-in rules, etc. Many software systems send out automatic email notifications and those can become an issue under GDPR is what I have heard :-). These rules & regulations are becoming quite a chore :-)

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