Data techniques and workflows you need to know for SEO
Data and data analysis have become increasingly important for digital marketing and SEO. However, when it comes to data, it’s important to know how to extract useful information that can be easily communicated. Some insights are not visible to the plain eye and Excel is neither powerful nor versatile enough to tackle some problems.
In a recent article for the blog, Marco Giordano addresses why integrating new data analysis skills can be extremely handy and how it can enhance your SEO strategy. Marco looks at different techniques and workflows you can use to do so, including clustering, data visualization, scraping and text analysis.