Data Talks & Crvena Zvezda Shine at FBIN Summit

Hi there!

What a great day in beautiful Palma de Mallorca! ?????

For the first time, FK Crvena Zvezda joined us on stage and wowed the audience with their incredible results using Data Talks Sports CDP. Once again, FBIN organized a fantastic event that brought together football industry leaders for an unforgettable day of insights and networking. Here are some key takeaways ????

FK Crvena Zvezda?

Transforming Passion into Revenue

Our highlight of the day? Sharing the stage with the inspiring Goran ?ivkovi? , Director Digital at FK Crvena Zvezda Belgrade, to present From Passion to Revenue: Building Commercial Success on Fan Loyalty.

Goran joined Stefan Lavén to showcase how Zvezda leveraged Data Talks to achieve remarkable growth. The club grew from 18,000 to 135,000 known contacts and managed to centralize its database. In just one year, even though working in a small team, they launched 179 tailored campaigns, generating an impressive €2.78 million in revenue!

As Goran noted, “Knowing your audience and targeting the right message makes all the difference.” This transformation boosted revenue and deepened fan loyalty, underscoring the power of data-driven strategies.

Sessions Gallery

A Day of Learning and Connections

Our partner FBIN once again delivered an outstanding event, bringing together the brightest minds in the football business at the FBIN Summit Mallorca. Held at the stunning Estadi Mallorca Son Moix, RCD Mallorca proved to be exceptional hosts, with their beautiful stadium and warm hospitality setting the perfect stage for meaningful conversations.

The event featured presentations from top-tier organizations like La Liga, Premier League, Everton, Cercle Brugge, K?ln FC, and the Belgian Football Federation. It was a true showcase of innovation, trends, and collaboration shaping the future of football.

Among the highlights was Giorgos Lagaris , CCO of our partner club PAOK FC , sharing how the Greek champions use data-driven strategies for sustainable growth. He emphasized the critical role of understanding fan behavior and leveraging insights to build both stronger relationships and revenue streams.

It was an incredible day in Palma, and we’re so proud to have shared the stage with FK Crvena Zvezda and all the fantastic speakers. To wrap things up, check out the short video capturing the highlights from the event. But stay tuned—more insights and exciting content from the FBIN Summit are coming your way in the next few days. Don’t miss out! ???????

If you have any questions or topics you'd like us to cover that weren't included in this week's digest, don't hesitate to reach out. Reply to this email or send us a direct message on any of our social media channels listed below. We're here to help!

Best regards,

Sasa Ibrulj from Data Talks