Data Shows That X Premium Take-Up is Growing

Welcome to another edition of CDA Academy's "Reweek", your trusted roundup of the latest in digital marketing.

?? Get ready to dive into some of the most impactful developments in the digital marketing industry:

Data Shows That X Premium Take-Up is Growing

While it still seems like X’s push to make people pay to use the app is never actually going evolve into a significant revenue stream for the company, there are some signs that its X Premium push is slowly driving more subscriptions.

AI Characters Are Already Driving Big Engagement in Social Apps

There’s been a lot of discussion in recent weeks about the potential influx of AI characters coming to social media ,and what impact that this will have on human user activity.

What App Features Are People Willing to Pay For?

Elon Musk has also suggested that X may look to add dating elements (though he is trying to create an “everything app”), and it makes some sense, given all the data that they have on each users’ interests

TikTok Shares Tips for Valentine’s Day Campaigns

With the holiday period now behind us (well, some of us at least), it’s time to start mapping out your approach to 2025’s major events, with Valentine’s Day being one of the first big opportunities on the content calendar.

The Key Principles of Video Ad Creation

This will help. One of the best ad creators in the game, Savannah Sanchez , recently shared her tips on how to create more effective ads, with an 8-step process to help structure your efforts.

?? Spread the Word

Like what you read? Share this newsletter and help others stay informed. Subscribe for weekly insights, and let's keep the conversation going.

#Google #reweek #AI #technews #techupdates #Googleupdates #Twitter #SocialMedia #VideoAd #AI #Tiktok #Meta