Data Pro’s July: DataComms Awards 2023, Adverse Media Screening and More

Welcome to A Data Pro ’s LinkedIn NewsLetter - Where We Make Sense of Information with highlights from the industry.?

The summer is an eventful season for all of us at A Data Pro. Our effective communication management approach in a crisis has been shortlisted for the Best Crisis Communications Data Insight category at the DataComms Awards 2023! With our partner Publicis Groupe Social Intelligence Center of Excellence we delivered a wide range of monitoring and analysis services to their end customers that captured the attention of the jury.?

?Let's take a look at this month's topics that are bound to pique your interest!

A Data Pro shortlisted at the DataComms Awards 2023

Timely monitoring, reliable data analysis, and actionable insights are fundamental to quickly assessing and evaluating the impact of a challenging and unpredictable crisis situation as well as formulating suitable responses and effective communication strategies.

This is what we at A Data Pro and our partners do best, and this nomination further inspires us to continuously innovate and provide insightful solutions to our clients. ??

When it comes down to our expertise in the Media Intelligence sector and our services, our last report on Italy’s Temporary Ban on ChatGPT is a great showcase for our capabilities. Download the report here and see what we offer our clients.

How Media Intelligence Can Be Used To Build A Personal Brand?

Media intelligence is the act of monitoring the media to see what’s being said about a specific brand, product, or individual. In the old days, it consisted of watching talk shows, reading newspapers, and conducting focus groups. These days, it’s an automated process that utilises advanced AI to trawl blogs, news sites, social networks, and other outlets for pertinent information.

It’s an essential part of every brand’s marketing strategy, but it’s also something that can be used to build a personal brand. Learn more in our article.?

What Can Happen When Brand Reputation Isn’t Monitored and Controlled?

Reputation is everything in the business world, and that has never been more apparent. We’re living in an age where a single misguided tweet or commercial can incite the social media mob and lead to a complete brand boycott.

Reputation management is one of the ways that brands can get ahead of these issues. It involves monitoring media (social network posts, comment sections, blogs) to see what people are saying and get a read on everything from new product reception to customer support issues and more.

Failing to implement proper brand reputation could have some seriously negative consequences. Learn more about them and how you can avoid such negative impacts.?

Unique Approaches to Social Media Intelligence on Instagram, Facebook, and Twitter

Every marketer wants to be a fly on the wall. They want to know what people are saying about their companies, why they are saying those things, and what changes they want to see. It’s why old-school marketers used to invest so much money in focus groups, and why this method of qualitative analysis is still in use today.

Social media intelligence gives companies those valuable insights, allowing them to gain access to conversations that would have previously been heard. Simply put, social media intelligence is the act of listening to social exchanges (through comments, groups, and posts) and creating data points based on those exchanges.

It is a tried and tested method, and as the following guide shows, it is currently being employed in unique and highly effective ways across Twitter, Facebook, and Instagram. Learn from our experts here!

What is Adverse Media Screening?

Adverse Media Screening is a key component of any due diligence process and one that you may have encountered if your business is subject to anti-money laundering or know your customer rules.

But what is it, why is it important, and what purpose does it serve? Learn from our experts here!

Our Must-read Articles For AML and KYC Professionals:

How Have AML & KYC Rules Changed Over the Last Few Years?

What are the Penalties for Breaking Sanctions?

Can AML Regulations Ever Work in the Cryptocurrency Sector?

The Surprising Sectors Subject to KYC and AML Laws

AML and Online Gambling: Why it Matters to Everyone