Data Privacy Highlights

This week we are bringing you some of the top stories in the privacy world from the Google location tracking settlement to the CPRA.?

Don’t forget to grab your copy of WSJ, USAToday, Amazon and Barnes & Noble Best-Seller, Data Reimagined: Building Trust One Byte at a Time, written by privacy and cybersecurity experts Jodi and Justin Daniels. www.redcloveradvisors.com/book-sales

?? Google Pays Nearly $392 Million to Settle Sweeping Location-tracking Case

Google has agreed to the largest consumer privacy settlement in US history, $392 million, over allegations against the company’s location tracking practices. The company has been accused of tracking people through their devices after location tracking had been turned off.

"For years Google has prioritized profit over their users' privacy," said Oregon Attorney General Ellen Rosenblum. "They have been crafty and deceptive."

Since at least 2014, Google broke consumer protection laws by misleading users about when it secretly recorded their movements. It then offered the surreptitiously harvested data to digital marketers to sell advertisements, the source of nearly all of Google's revenue.

Google agreed to improve its location tracking disclosures starting in 2023.

For more information: https://www.npr.org/2022/11/14/1136521305/google-settlement-location-tracking-data-privacy

?? Five Tips For Cybersecurity And Data Protection In Small Businesses

Businesses today are driven by consumer data, and hackers know it.

Small-business entrepreneurs and startup owners often mistakenly believe their size will inherently protect against a data breach. In reality, the “small” in small businesses (SMBs) is what makes them an appealing target for hackers.

If your business hasn’t experienced a cyberattack yet, that doesn’t mean your security protocol is enough.?Here are five steps you can take today to protect your company and your data from exposure.?

1. Update your software and apps regularly.
2. Start using multifactor authentication.
3. Implement device use policies.
4. Limit network and data access.
5. Train your employees.

Get more information on the Five Tips For Cybersecurity And Data Protection In Small Businesses here: https://www.forbes.com/sites/forbesbusinesscouncil/2022/11/08/five-tips-for-cybersecurity-and-data-protection-in-small-businesses/?sh=6876b14e6460

?? What Employers Need to Know About Employee Rights Under CPRA

When the?California Consumer Privacy Act was passed in 2018, CA residents were given the most progressive, robust data privacy rights in the entire United States.

For businesses used to building marketing and product development programs on the information gleaned from their virtually unregulated data collection operations, the CCPA was a game changer.

To be fully ready for CPRA’s January 1, 2023, effective date, your company should -

Build a data inventory: A data inventory is the single most valuable asset a company has when building a data privacy program. Data inventories provide a full picture of your data management program and will highlight:

• What types of information you’re collecting
• Where, how, and why you’re collecting it
• Who has access to it
• How long and where it’s stored
• Where it’s vulnerable to exposure

Update your privacy notices: If you’re among the 89% of companies who have yet to establish full CCPA compliance, you don’t have any time to waste.

CPRA stipulates that employees be notified of what is being collected and why before a single byte of data is captured. The notification should:

• Use simple, easy-to-understand language
• Include a link to your full privacy disclosure
• Give options to opt-out where applicable?

Get DPAs in place: Designed to increase accountability in the event of a breach, CPRA mandates data controllers (that’s you) and processors (your third-party vendors and service providers) have a contractual agreement in place that:

• Specifies the limited purposes for which shared data can be used
• Obligates vendors to provide CPRA-level protection regardless of where they are located
• Lays out specific processes and expectations to ensure the safe transfer of data between all parties
• Requires processors notify controllers of a breach or other security issues in a timely way
• Allows the controller to take control of data that is being used in unauthorized ways

If your third-party vendors aren’t CPRA compliant, you need to either renegotiate or terminate your contract with them and find someone who is.

For more on What Employers Need to Know About Employee Rights Under CPRA: https://redcloveradvisors.com/2022/11/15/what-employers-need-to-know-about-employee-rights-under-cpra/

??Red Clover Advisors Celebrates Five Years of Helping Businesses and Protecting Families Through Online Privacy

Jodi Daniels, founder of Red Clover Advisors, has committed to using her expertise to help ensure that businesses are protecting their clients. As she celebrates five years in business, she is looking to share how privacy policies and regulations can help make the world a safer place.

When data is hacked into, identities can be stolen, bank information, as well as other major personal information can be stolen and used by someone other than you. While she believes that most companies mean well, she does suggest there are some steps that you can take to protect yourself - especially if you have children. "Limiting online time, using a child-safe browser and search engine, using an app like Bark, these are things you can do to help protect your children."

Using a natural gift and honing in on the ability to educate a broader population, Jodi has poured her business, time, and energy into ensuring businesses are aware of the possible hazards that lurk on the internet.?

Read the full story: https://www.einpresswire.com/article/601444536/red-clover-advisors-celebrates-five-years-of-helping-businesses-and-protecting-families-through-online-privacy