Data = power ??

The right data—used the right way—can help you tell more compelling stories, make more informed decisions, and drive more value for your users. In this edition of The Product-Led Hub, we're taking a look at three ways leveraging product data helps improve business and customer outcomes.

How to use data to identify friction in your product ??

Small moments of friction can make a big difference in your users’ experience.

When it comes to customer health, today’s product teams need to shift from being reactive to proactive—which all starts with data. With product analytics, you can easily see how often users return to your product and which features they engage with—two signals of whether or not they are getting value. If users aren’t finding your product valuable, they’re at risk of abandoning it altogether and, eventually, churning.

A proactive customer health strategy is rooted in knowing when your users are struggling, so that you can step in and mitigate as quickly as possible. For software products, friction is anything that gets in the way of a user’s ability to achieve their objective or job to be done.?

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How to use data to find and choose your “aha” moments ??

To understand your product’s most valuable features, look at usage over time in order to identify patterns.

Every software product—no matter what it’s built to do or who its users are—has an ideal way in which it’s meant to be used. This includes features and tasks that are key to leveraging the product successfully, and workflows that, when completed, lead to users getting value and continuing to use the product. In product management, we like to call these features or workflows “aha moments.”

Aha moments are when users recognize the distinct value of your product and become committed for the long haul. Once you know what causes users to realize the value of your product, you can work to ensure every user engages with those specific features and product areas. But determining what your product’s aha moments are is no small feat—and that’s where data comes in.

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How design teams can use product data to add value to the business ??

What is design’s role in building products that are useful, usable, and ideally, lovable?

Designers are capable of offering more to a business than simply executing visuals like wireframes and hi-res designs. But many struggle with articulating exactly how.

Anyone who has been in the product design industry for a few years now knows that simply creating visual deliverables is no longer enough. Designers need to be able to talk in terms of value, outcomes, and data. And that’s a good thing. Using best practices and design principles is important. But it’s only half of the job in terms of designing truly great products.?

Analyzing user data enables us to make informed decisions that help in reducing risk, tailoring our products to meet specific user needs, and iterating on them based on actual usage.

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