Data-packed regional influencer marketing reports, upcoming “Community" feature, retail brands tapping into the Creator Economy and much more. ??
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We have two exciting updates to share with you as 2023 kicks off.
Following our much-appreciated global influencer marketing annual report, we have published regional reports on the state of influencer marketing. These reports delve into the effectiveness of influencers across various social media channels. Click on the summary reports below for regional data.
The second is our community feature, which puts you one step ahead of the competition to scale your influencer programs this year. P.S. don't miss signing up for exclusive access. Read more below!?
Our marketing and retail expert this month, V Rajesh highlights why retail brands need to take advantage of the creator economy in 2023. We also walk you through influencer marketing in brand activism and the rising popularity of BeReal as a new social media marketing channel.
Let's begin!
TikTok Influencer Marketing 2022
TikTok influencer marketing was a success in countries such as the USA, Indonesia, and the UAE in 2022.?While the UAE experienced a 32.07% rise in the volume of influencer content (click the links in the blog), Southeast Asian nations like Vietnam and Malaysia witnessed a slight dip.?
YouTube Influencer Marketing 2022
YouTube has proven to be a popular social media platform, attracting influencers and brands globally with its diverse video content offerings. It has increased influencer activity and engagement rates, particularly in the USA and the UAE. Deep dive into our regional reports linked with this blog.
Instagram Influencer Marketing 2022
The rise of TikTok and YouTube in 2022 caused a decline in the number of influencer posts on Instagram in the USA, seven Southeast Asian nations, and the UAE (find our regional reports linked with the blog). The two platforms drew away a portion of Instagram's audience.?
Facebook Influencer Marketing 2022
Despite having a considerable presence of influencers on the platform, Facebook struggled to entice many brands to run influencer campaigns. It led to a slump in the volume of influencer posts on the platform between 2021 and 2022 in many countries (check the links in the blog).?
领英推荐
New Feature Launch: Community
Get ready for our Community feature! It allows you to bring together a group of enthusiastic content creators interested to collaborate with your brand. The result? More authentic content creation, increased motivation for others to buy your products and strengthened brand loyalty in the long run.
Product Update: Easy Product Seeding
Find out how the product gifting feature of?affable.ai?eliminates the need to draft a creator proposal. It automatically generates an order in your Shopify store and creates customized discount codes for individual influencers.?
The Marketer Profile: V Rajesh
Retail expert V Rajesh talks about the vast opportunity presented by social media, video platforms, and WhatsApp groups to run influencer campaigns. He calls for an aggressive approach, anticipating that word-of-mouth marketing will continue to expand.
The Marketer Profile: Shel Horowitz
The USA-based sustainable marketing specialist Shel Horowitz explains the need for brands to explain to consumers why their products are more eco-friendly, just, and of better quality. Accomplishing this requires partnerships with content creators having a robust social media presence.?
BeReal For A Successful Marketing
The latest from Social, We Discuss? is how BeReal has taken the world by storm with its anti-filters and no fake followers features?and can be the right platform to fit into your marketing strategy. It makes for an attractive option for marketers seeking to reach genuine and engaged audiences.
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