Data Market News in a Nutshell

B2B marketing data spending will reach $3.74 billion in 2023?

The YoY growth rate in 2023 will be roughly half of what it was in 2022. Macroeconomic conditions, shifting buyer dynamics, and privacy concerns will contribute to this slowdown. Insider Intelligence expects the YoY growth rate to increase to 3.8% in 2025 as the economy improves and other concerns are mitigated.?

Source: InsiderIntelligence?

Main media spending recovers: Bellwether

Total UK marketing budgets were revised up in Q3 2023, with overall growth being driven by upward revisions to the main media category. While 21.1% of Bellwether firms increased their total marketing spending in the three months to October, a sizeable 15.8% registered a downgraded budget. The resulting net balance of +5.3% was down from +6.4% in Q2.?

Source: Warc

The UK approves Microsoft's restructured deal, allowing the closure of the $68.7 billion Activision Blizzard acquisition?

After a prolonged antitrust tussle, Microsoft’s near-two-year attempt to buy gaming giant Activision is finally happening, after the U.K.’s Competition and Markets Authority (CMA) accepted a restructured proposal that addresses the CMA’s concerns about Microsoft dominating the cloud gaming market.

Source: TechCrunch?

Many companies worldwide have yet to adopt AI and machine learning?

Most companies worldwide either haven’t adopted AI and machine learning (ML) yet or are still in the research phases. In North America, 42% of companies haven’t implemented AI or ML, while 22% are rolling it out and 21% are scaling up the technology. The generative AI industry will grow around 36% every year until 2030.

Source: InsiderIntelligence

California Strengthens CCPA with 'Delete Act' | mrweb

The government of California has passed the 'Delete Act', allowing consumers to remove their personal data from the records of multiple companies with a single request on a single web page.

Source: MRWeb

CTV Advertising Measurement and Attribution: Challenges and Solutions

Connected TV (CTV) has gained popularity with a global audience of nearly two billion, and in the UK, 32% of CTV viewers watch content on alternative devices, while 70% of AVOD users watch ad-supported content weekly.

CTV offers a higher ROI and favorable ad views compared to linear TV, attracting advertisers. However, challenges in measurement and attribution persist due to fragmentation and a lack of standardization. Despite these shortcomings, CTV advertising revenue is projected to reach $29.6 billion by 2024.

Source: ExchangeWire?