The Data-Led Growth Newsletter ???
Hello ??
Warmest welcome to this edition of the Data-Led Growth Newsletter!???
First, let's set things straight:?Data-Led Growth?is more about harnessing data as a strategic asset to fuel business strategies and drive measurable success; than being about accumulating a mountain of data.
In essence, effectively using data empowers you to make informed decisions and take actions based on evidence rather than guesswork.
Data-Led Growth enables you to personalize customer experiences, optimize marketing campaigns, enhance operational efficiency, and uncover new growth opportunities. Fascinating, isn't it?
At DinMo , we are on a mission to empower everyone and every business to harness the power of their data for growth; and deliver the right message to the right person at the right time.
In this edition, we will explore some best practices for successful customer activations within your advertising platforms and marketing automation tools. Make sure to check out our latest blog posts for insights!
But that's not all. We have also some exciting product news that will enhance your Data-Led Growth experience with DinMo Platform and make it more impactful for your business!
Let’s get started ??
??Catch up with our latest Blog Posts:
1- The end of 3rd Party Cookies, why should all marketers care?
The end of third-party cookies is a hot topic in the digital marketing world, with many businesses already experiencing its impact on digital acquisition performance. Explore further what to pay attention to in this shift and what you can do about it.
2- Re-engage with users by reactivating Top Passive Customers
While acquiring new customers is necessary for growth, reactivating inactive customers is x5 more cost-efficient for increasing sales and revenue. Learn more about Top Customers and how they are so important in your Customer Retention initiatives??
3- How to use Facebook Custom Audiences for successful acquisition campaigns?
With more than 3 billion daily active users, your customers are already in Meta. The key to successfully engaging with them is leveraging the?Custom Audiences?feature with your first-party data. Here is how to do it.??
4- Google Customer Match best practices
With impressive ROI for advertisers,?Google Customer Match?is the reason you want to put your existing customer data in motion and unlock growth opportunities.
Discover what is?Google Customer Match, How does it work, and how to benefit from its full matching potential in this blog post.??
?? Major Product Announcements:?
1- V1 DinMo platform:
Unlike legacy CDPs, our platform offers flexible and trusted data models aligned with the Modern Data Stack. ? With the added intelligence provided by our?Insight?and?Intelligence layers, you can accomplish more with minimal effort.
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It’s designed with a "data-warehouse first" architecture which helps unlock personalization at scale by leveraging accurate data.
Visit our product webpage to get a full view of the?DinMo Platform???
We have already introduced our?Visual Audience builder,?which simplifies customer segmentation and marketing personalization without requiring coding skills.
Today, we are introducing our?Knowledge Store?and its?Data Model which?provides easy?access,?analysis, and?activation?of critical data, and fosters collaboration between business teams and data teams. More on that in this dedicated blog post??
2- Addition of new Marketing platforms connectors; including Klaviyo:
To help you engage with customers with the right message, we have enriched our connectors family with more Marketing Automation integrations such as??Selligent?,?Sendgrid,?allmysms?and?Klaviyo?.
?? If you want to learn how to use?DinMo x Klaviyo?integration and discover 3 effective email campaign strategies that will help foster customer loyalty, this article is for you ??
2- ?? DinMo connects all your business tools to your Snowflake Data warehouse
All our connectors are now available with the?Snowflake integration???
You can get in touch now with our team of marketing experts to explore data activation use cases adapted to your own needs and marketing stack.??
??Company Updates
1- Q3 Kick-off Day:
It's incredible to see how fast our team has grown, and the Quarter Kick-off Day truly makes us realize it. At this gathering, every member of DinMo, whether working remotely or based in Paris, eagerly convened to celebrate recent achievements and create lasting memories together.
2- Closing Q3 with key hires:
Guillaume Balaine ?joins as our new CTO, bringing valuable expertise in technology leadership. Hadrien Briandon ?comes on board as our Product Designer, enhancing our user experience. Alexandre Demory ?joins as a Senior Developer, strengthening our technical capabilities.
??Upcoming:
We hope you found this insightful. Thank you for being part of our journey ??
Cheers!