Data is the key to successful innovation in agriculture
Data is the key to successful innovation in agriculture
INTENT helps farmers understand data and reduce risk of adopting new products and technologies
When it comes to trying a new innovation, farmers don’t just want to know why the product or technology is beneficial, they want the data to back it up. This data is critical for helping farmers reduce the risks that come with investing in something new.?
“Assessing and understanding data helps farmers feel confident in their decisions,” said Barker. “At a time where data-driven decision-making is commonplace, the more useful data you can provide to farmers, the more credible your innovation will be.”
Helping farmers understand and use their data
While most farm management systems offer a means of creating valuable data for an individual farm, the data needs to be cleaned and standardized before it can be combined in any meaningful way. Just like there is a standard way to interpret blood pressure readings from nurses who use different equipment, there also needs to be a way to collect and interpret field data from multiple farms, all with unique equipment and systems. That’s why INTENT created Apogee, a technology infrastructure designed to manage, process and standardize agronomic data at scale. It allows all farmers, no matter the system they are using, to submit their own performance data, including their operation into the innovation process.
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“New technologies are starting to empower more of an understanding of what’s happened on the farm, and how that data can help us predict the future,” said Barker. “It will change decision-making at the farm level. Innovators need to be aware that farmers will be using data technology to make decisions more quickly and efficiently in the future.”
By partnering with INTENT, farmers participating in field trials through the FarmerTrials Network are provided with data-backed insights to gain an educated understanding of new technologies and products before anyone else.
Just like agribusiness clients, these FarmerTrials participants can access their standardized data in INTENT’s new software platform, INvision Trials. By collecting geospatial data and offering a visualization of all aspects of a farmer’s production process, INvision Trials shows where, when and how new products and technologies will best fit across a widely diverse agriculture landscape. This scalable system delivers real and reliable in-field data and insights with speed and agility to help make data-driven decisions that lead not only to increased agriculture efficiency, improved yields and reduced production costs, but also a reduction of risk and clear profit opportunities.
To learn more about how data plays a role in our farmer-centric approach to innovation, visit intent.ag.
Portions of this post originally appeared on INTENT's blog at?https://intent.ag/blog-farmers-at-the-forefront-of-agricultural-innovation/