Data: An Important Customer Service Element

Data is such an overused word these days that organizations are looking for it everywhere but are oblivious to its presence under their noses at the same time. This is contradictory, ain’t it?

Well, the focus of this piece is to inform on just this and much more which will enable business owners, leaders, managers, and entrepreneurs alike to not search for data outside when it is available with them all the time, i.e., data is available in abundance with firms always just that it is not explicitly structured and/or presented or labeled as data for decision making. Let me elaborate more on this.?

Let us look at a scenario for an ecommerce business for ease of understanding. Be this business in online food ordering, product ordering etc. is immaterial. What is material is the data that gets generated by the customers and the consumers of such businesses at all times.?

Let me help you with some evident examples of data being generated by such businesses almost 24X7X365. Customer or Consumer orders, Calls made to toll free numbers, Chats with customer support teams, emails sent for customer support/enquiries, text messages or SMS received by the firm on dedicated support numbers, WhatsApp messages received on dedicated numbers, customer support tickets generated on these firms’ portals, live chats and recorded chats with customers/consumers, customer/consumer searches on apps/websites, customer/consumer browsing on websites/apps to search for various products or combinations offered by these firms, customer/consumer engagement on social channels of these firms are just some of the examples which come to mind readily.?

Now, what is all this? Isn’t this customer data? I agree that some or a little more of this may not be structured or put in the form of tables and rows and columns for easy analysis. But this is where the Data-mature firms ace the business game as against firms which still are thinking about setting foot on the pitch per se!

This entire information (as cited above) individually as well as aggregated can be a game changer in terms of decoding patterns, insights, trends, customer preferences, and so on. And, this is where firms may come up with some really innovative product ideas which will help them accelerate revenue maximization, cost minimization and/or incremental profitability over the medium term to long terms.?

So, now, can it be safely assumed that data is akin to a goldmine ready to be utilized for business growth! Start observing your data today for it is this observation which may become a major differentiator for your business in times to come.?

Qualetics can help you make sense of your data and help you identify trends, patterns, and insights to enable you to win in your business landscape and just to reiterate help you tread your AI journey as well… Sign Up for Qualetics today! (Look at the comments of this post)? ?