Data Genomix November Two Minute Take

The holidays are officially upon us, and we know that your organization is in the middle of the busiest season of the year. With all the wonderful end-of-year events and campaigns you are running, it’s easy to lose track of some of the basics to keep your organization running smoothly. ?

Here are a couple of tips to remember to make sure this holiday season goes off without a hitch:

• Update your hours for the holidays: Ensure your social media accounts and website are updated with your organization’s holiday hours. This way, your audience will know when they can reach you to learn more or get involved!?

• Lay the groundwork for after the holidays: Making plans and laying out the groundwork for 2024 will allow you to hit the ground running in the new calendar year and not get overwhelmed with developing a strategy in real time.?

• Take advantage of the giving season: It’s no secret that the holiday season brings out the giving spirit in people- and that is something to lean into this time of year! With Giving Tuesday and the big end-of-year donation push- it’s always important to ensure your messaging connects with your audience and shows why your cause is worth supporting.

Contact Data Genomix today to learn how we can partner with your organization and make the most wonderful time of the year even better!

Service Spotlight: Keep Your Google Ad Grant Up-To-Date

The Google Ad Grant is an incredible tool for all nonprofits, and it’s important to ensure your organization uses this tool to its fullest potential. The program, which gives nonprofits $10,000 of in-kind search advertising per month, can increase your organization’s visibility on Google - but Data Genomix knows that this only works if you are keeping your ad account as up-to-date and optimized as possible. That’s why we conduct regular Google Ad Grant account reviews- to ensure your organization gets the biggest bang for Google’s buck.

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Here are some reasons why Data Genomix prioritizes constantly updating your Google Ad Grant Account:

• To stay in line with the Google Ad Grant policy: It's critical to stay on top of the policies for the Google Ad Grant to keep your grant. The program requires organizations to maintain certain performance metrics to stay eligible for the grant, so it’s important to monitor your ad campaigns regularly.

• To keep your content timely and relevant: Your audience isn’t always searching for the same thing. As seasons change, new events or fundraisers will pique your audience's interest, and it’s important to ensure that your ad content is up to date with their interests as well.?When you provide Data Genomix with up-to-date content, our team can ensure your ads are relevant.

• To update keywords based on performance: Data Genomix is able to look at Google ad performance and determine which keywords are performing well and which are slowing your progress down in real time. By constantly staying up to date with your ad performance, we are able to make the necessary adjustments to help your campaigns succeed.?

To learn more about how Data Genomix can uncover what the Google Ad Grant can do for you, contact our team!

Hints & Tips: How To Take Advantage Of The Giving Season

This season is oftentimes called the most wonderful time of the year- and for nonprofits, that certainly rings true. The holiday season brings in the busiest donation season for nonprofit organizations- and the numbers prove it. For most people, 30% of their annual giving occurs in December, and 10% of all nonprofit giving takes place just in the last three days of the year- which means it is even more important to take advantage of the generous spirit of the season.?

When it comes to fundraising during the holiday season, it is always a good idea to make sure your messaging clearly conveys your cause and why your audience should get involved. Success stories, volunteer testimonials, and other personal anecdotes can allow your audience to connect to your organization and will make them more interested in donating.?

Team Wins: Data Genomix Brand Goes To Paris

Data Genomix is proud that our client, TOXIK Fashion, was featured in Paris Fashion Week this past fall. Our creative team worked hard to develop an entirely new and sophisticated brand for TOXIK and is proud to see it be taken across the pond!?