Data: The Fuel for Competitive Marketing Success in the AI Era
George Trujillo Jr.
Fractional Data and AI Leader | Data & AI Governance | Author | Speaker | eLearning Developer
The AI Marketing revolution is here. ?? ?But are you winning the battle with the right data? ??Did you know that companies leveraging data-driven insights are 23 times more successful in acquiring customers and 19 times more likely to be profitable.
I will help kick off the Competitive Marketing Summit by sharing how to leverage data-driven competitive intelligence and digital marketing in this new age of generative AI. I'll share insights from my years of executive experience making technology and vendor decisions and shaping strategies to empower sales and account teams to empower customer’s success.? Here is my session:
Session 1: Data-Driven Competitive Intelligence and Digital Marketing in the Age of Generative AI
9:15 am to 10:00am, March 25, 2025, Golden CO
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Machine learning and generative AI have become powerful engines of innovation, driving rapid development of new products, features, and services that harness analytics and AI for critical decision-making. However, it's the effort to secure the right data—and trusting its accuracy and integrity—that distinguishes market leaders from the competition. This unprecedented pace of change has amplified the challenge of acquiring superior data in competitive intelligence and digital marketing.
Data is the catalyst for amplifying business outcomes in go-to-market strategies. Few things are more frustrating than launching new campaigns, sales playbooks, battle cards, and customer presentation decks, only to find they fail to deliver results. Often, the core issue lies in not having the right data in play. In this session, George Trujillo, a seasoned leader in data and AI initiatives with deep expertise in vendor ecosystems, will share valuable insights from his experience making technology decisions and shaping competitive intelligence strategies to drive impactful results.
Special thanks to Benjamin Scheerer and team for putting together an exciting event at a time when massive innovation is occurring in competitive marketing.
Founder & CEO at Signum.AI ?? | Building an AI Market Intelligence Agent that helps you track competitors, monitor key clients, and spot emerging trends — turning data into smarter decisions.
2 天前AI is transforming competitive marketing, but data quality remains the ultimate battleground. Many companies are adopting AI-driven insights, yet the challenge lies in distinguishing signal from noise. How do you see organizations balancing automation with human expertise to drive truly competitive strategies?