Data Is Everywhere: A Renewable Resource in the Age of AI

Are You Using Data, or Is Data Using You?

Every interaction, every decision, and every action you take generates data. It’s not just a tech buzzword; it’s part of our everyday lives. From the calories you track on your fitness app to the strategies sports teams create based on performance metrics, data is everywhere.

Here’s the catch: While some thrive by leveraging it, others get lost in the noise. Which side are you on?

The Misconception About Data

Many people see data as overwhelming—rows of numbers, graphs, and algorithms meant for experts. But the truth is, data is a tool for everyone. It’s not about complexity; it’s about clarity.

In sports science, this misconception can lead to missed opportunities. Instead of making informed decisions, teams often fall back on guesswork, sidelining the immense potential that even the simplest data can provide.

How I Discovered Data’s True Value

When I started as a sports scientist, my focus was on observing athletes—movement, form, and fatigue. It worked, but it wasn’t enough. I realized I was missing patterns hidden in plain sight: shot charts, substitution trends, and performance fluctuations over time.

One particular breakthrough came from studying a basketball player’s game logs. While his performance seemed inconsistent, deeper analysis revealed a clear pattern—his shooting accuracy dropped after defending back-to-back fast breaks. This insight led us to adjust his training, focusing on recovery and endurance in high-pressure scenarios. The result? Noticeable improvement in his late-game performance.

3 Steps to Start Unlocking Data’s Potential

1. Start Simple Begin with what you already have—box scores, workout stats, or even self-tracked data. Look for trends that jump out.
2. Ask Better Questions What story is the data telling you? Instead of just asking, “What’s the score?” ask, “Why are we losing key possessions?”
3. Leverage Basic Tools You don’t need the latest wearables or software to start. A spreadsheet and a clear goal can go a long way in uncovering actionable insights.

Turning Insights into Impact

Take this example: By using video analysis and box scores, I helped a team identify when players were most likely to underperform in clutch situations. With this knowledge, we adjusted practice drills to mimic high-pressure game conditions. The players developed resilience and performed better under stress.

The key takeaway? Data isn’t just about collecting information; it’s about turning those insights into meaningful actions.

The Bottom Line

Data is everywhere, and it’s for everyone—not just experts. The real power lies in simplicity: start with the basics, ask better questions, and use what you have to drive change.

What’s Your Next Step?

How are you using data in your work or life? Share your experiences below, or let’s connect and discuss how we can turn your data into a competitive edge. Sometimes, the first step is simply asking the right question.