Data Enrichment

Data is the lifeblood of contemporary businesses and is used to formulate marketing, sales and customer service strategies.

Data enrichment is the process of incorporating new updates and information into an organization’s existing database to improve accuracy and add missing information. Building on your existing data allows for better business decisions and better customer relationships.

Experian can help you fill in missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more.

The more you know about your customers, the better you can serve them. Enrich your data to advance your messaging, provide offers tailored to their interests, and build loyal clientele.

Experian’s data enrichment services let you get more out of your customer data. We start by validating the contact data you already have, such as:

• Names
• Phone numbers
• Mailing addresses
• Email addresses
• The goal of data enrichment is to enhance your data with more context and details so that you can get a deeper understanding of your customers, markets, trends, and opportunities. Data enrichment can help you answer more questions, generate more insights, and create more value from your data.