DATA-DRIVEN

A data-driven approach is driven by data, these digital traces of the opinion and behavior of your audiences. Constant observation of these data ensures that you understand the digital developments and anchor your strategies in the real world.

A data-driven strategy consists in understanding the characteristics of a digital environment and defining, with the help of a rigorous methodology of data interpretation, the digital strategy accordingly.

How can I do it ?

To briefly explain the surface of the iceberg, the data-driven approach works like the cycle below :

1. Collection and storage of behavior data of your targets.
2. Analysis and interpretation of the characteristics and criteria of the different targets
3. Adaptation of the message to the target and planning of the appropriate action plan
4. Impact measurement and insertion of the new data

Thanks to the big data and the gold mines we have access to (Google insights, facebook insights, google search console ..), we can (through IT support) take advantage of all the data available online to set up THE DATA-DRIVEN strategy.

Tell me, what's your data ?