Data Driven Decision Making: The OODA Loop

Analytics & Decision Making

With the increased use of empirical evidence as the basis for our understanding of the world, analytics has become the cornerstone of our decision making. Data Driven Decision making is driving innovation and improvement in science, engineering, business and public sector.

To understand the role of analytics we need to understand the process of decision making. A useful description of how people make decisions can be drawn from John Boyd’s OODA loop?[1]

Data Driven Decision making is driving innovation and improvement in science, engineering, business and public sector.

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