DATA DOSE: The Media Giants Dominating Across Social Video

This week, we're looking at:??

• How WarnerMedia Promoted CNN+
• Ranking The Media Giants on Social
• NBA Playoffs Primetime Impact
• Ad-Supported Paid Tier Leaders

WarnerMedia Dominates CNN+ Ad Impressions

Back when?CNN+ ads were still appearing on linear TV, the now-defunct?streaming service was largely going after existing CNN viewers, along with audiences on sister networks like TNT and TBS, according to data from?iSpot.

March Media Mania

Which media giants garnered the most minutes watched across Facebook and YouTube in the U.S. this March??Tubular Labs?data shows Comcast leads, but pre-merger finalization, WarnerMedia and Discovery combined for 4.0 billion minutes watched (third overall).

TNT's NBA Primetime Bounce

With the NBA Playoffs in full swing, TNT is contending with broadcast networks for primetime audiences. From April 18-24, TNT scored 5.85% of primetime TV minutes watched according to data from VIZIO’s?Inscape.

A Little Of This, A Little Of That

With all the talk lately of paid vs ad-based streaming tiers, it's worth looking at how the hybrid model is faring—paid ad-supported tiers. According to data from Antenna, Peacock has the highest percentage of subscribers on an ad-supported subscription?(SAVOD) plan?at 72%. See the full ranking. (Source:?Antenna)