Data Doesn't Differentiate Your Product From Your Competition (It's the New Electricity!)

Remember when electricity was a luxury? Crazy, right? General Electric (GE) wasn't just selling light bulbs; they were selling the idea of electricity. They understood that simply having the commodity wasn't enough. They built the demand by showing people what electricity could do – making life brighter, easier, and more convenient. They sold the service of electricity, not just the electrons.

Fast forward to today, and data is the new electricity. Just like those early days of electrification, many companies treat data as the product itself. They hoard it, price it exorbitantly, and act like simply having data is a competitive advantage. But just like electricity, data itself isn't the differentiator. It's a commodity.

Think about your household utilities. Electricity, gas, water – they're all essential, and they're all basically interchangeable. You don't care who generates the kilowatt-hour as long as the lights turn on. You care about the service: reliable delivery, consistent availability, and responsive customer service. Nobody brags about having water anymore; they expect it. It's the plumbing, the consistent pressure, the clean drinking water that matters.

Similarly, in today's data-driven world, simply having data is table stakes. It's the plumbing, the infrastructure, the reliable delivery of that data that truly sets you apart. It's how you use that data, how you integrate it, how you ensure its quality and accessibility, that creates real value. It's the 5x5 approach. We're not just handing you raw data; we're building the power grid for your insights. We're ensuring reliable delivery, robust infrastructure, and consistent availability, so you can focus on what truly matters: powering your business.

So, stop treating data like a precious gem and start treating it like the essential utility it is. Focus on the service you provide around that data, and you'll truly electrify your competition.

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