Data Dive Welcomes Bobby Choi as Chief Technology Officer to Drive SaaS Innovation and Growth

[Miami, FL] – January 11, 2025 – Data Dive (www.datadive.tools), the industry leader in data-driven insights and tools for Amazon sellers, is thrilled to announce the appointment of Bobby Choi as its new Chief Technology Officer (CTO). With his exceptional track record in scaling SaaS companies and pioneering innovative technologies, Bobby is poised to propel Data Dive toward its ambitious goal of becoming a unicorn SaaS company.

Unmatched Expertise Meets Bold Ambitions Bobby Choi brings more than two decades of experience in building and optimizing technology platforms that redefine industry standards. He led a large team of over 80 at Microsoft in their xbox division and later for Zune he recruited top talent and scaled the team from nearly zero to hundreds. As a seasoned leader with a reputation for delivering transformative results, Bobby has spearheaded large-scale engineering teams and successfully driven product innovations that have resulted in explosive growth for multiple companies.

“Bobby’s expertise in business intelligence and SaaS products. His ability to align cutting-edge technology with business goals makes him the perfect fit to lead our technology vision,”

said Brandon Young, CEO of Data Dive. “We are on a mission to revolutionize the way eCommerce professionals make data-driven decisions, and Bobby’s leadership will be instrumental in achieving this.”

A Vision for the Future Under Bobby’s guidance, Data Dive will accelerate its roadmap to provide groundbreaking features and scalable solutions for its 6,000+ global users. As CTO, Bobby will lead the charge in enhancing Data Dive’s proprietary algorithms, integrating advanced AI technologies, oversee the development of ads management tools, dynamic dashboards and data enrichment initiatives, while ensuring seamless platform performance. His leadership will empower the company to better serve its rapidly growing user base and expand into new markets.

“Data Dive has already established itself as a game-changer in Amazon‘s e-commerce ecosystem,” said Bobby Choi, CTO of Data Dive. “I’m honored to join this dynamic team and excited to leverage my experience to push the boundaries of innovation. Together, we’ll redefine how businesses leverage data to thrive in an ever-evolving digital landscape.”

Investor Confidence at an All-Time High This strategic hire underscores Data Dive’s commitment to attracting world-class talent and solidifying its position as a leader in the ecommerce SaaS market. With Bobby Choi on board, the company is uniquely positioned to capture significant market share and deliver unmatched value to its users, partners, and investors.

Data Dive is the gold standard software for keyword research and SEO solutions for Amazon sellers, providing powerful tools that harness AI and Data-Driven insights to optimize performance and profitability.