DATA DIGEST | Spotlight on Japan ????
Summer 2023
In the summer of 2023, Spain leads as the top market to Japan with a 20.1% share, followed by China with 17.6% and the United States with 13.9%.?Italy holds the fourth position with 10.9%, and Japan itself ranks fifth with 4%.?France and Thailand have shares of 3.2% and 2.9% respectively, while South Korea and the United Kingdom share 2.7%. Germany closes the top 10 with a 2.2% share.
Israel tops the list of highest spending markets with an average daily expenditure of €265, followed by Argentina with €246.?China, Mexico, and France?are also among the top spenders, with average daily expenditures of €233, €228, and €223 respectively.
On the other hand, the lowest spending markets during their visit to Japan are Kazakhstan and Thailand, with average daily expenditures of €92 and €97 respectively. Despite their high market shares, the United States and Japan rank low in terms of daily spending, with averages?of €118 and €122 respectively. The United Arab Emirates concludes the list with an average daily expenditure of €126.
These insights provide valuable information about the major markets and spending patterns of visitors to Japan during the summer of 2023, which will be useful for the tourism industry and related businesses.
???? Spain 20.1 %?Bookings Share?-?ADR?€145
???? China 17.6 %?Bookings Share?- ADR?€233
???? USA 13.9%?Bookings Share - ADR?€118
???? Italy 10.9 %?Bookings Share - ADR?€175
???? Japan 4 %?Bookings Share - ADR?€122
???? France 3.2 %?Bookings Share - ADR?€223
???? Thailand 2.9 %?Bookings Share - ADR?€97
???? South Korea 2.7 %?Bookings Share - ADR?€144
???? UK?2.7 %?Bookings Share - ADR?€157
???? Germany?2.2 %?Bookings Share - ADR?€132
The destinations with the highest ADR (Average Daily Rate) are:
ISRAEL?→?€265
ARGENTINA?→?€246
CHINA?→?€233
MEXICO?→?€228
FRANCE?→?€223
The destinations with the lowest ADR (Average Daily Rate) are:
Kazakhstan?→?€92
Thailand?→?€97
USA→?€118
JAPAN?→?€122
UAE?→?€126
What do today's tourists want? How do they buy their trips? When and how they take their decision? What are other hotel chains doing? Which destinations are on the rise??TravelgateX?has the tools to find these "business signals" in the different travel markets. Our solution is capable of analyzing large amounts of information accurately and translating it into indicators on which to build solid business strategies, with clear objectives.
?
If you need DATA, you can contact us. In the meantime, we look forward
to seeing you at the next DATA DIGEST.