DATA DIGEST | Spotlight On British Travelers in Spain
Drawing insights from hotel reservations, this report delves into the booking trends of British tourists planning trips to Spain in the coming months.
Discover the top destinations and price fluctuations, and uncover the traveller profiles shaping these trends.
Most popular destinations among travelers
How are the ADRs changing compared to last year?
Below on the graph, a consistent variation of the ADR compared to the previous year can be observed. Currently, reservations with arrival dates during the month of May are experiencing the highest increase compared to last year.
Average Daily Rates on major destinations by Arrival month: Andalusia and the Balearic Islands are among the most expensive destinations for British tourist. In May, Andalusia records the highest nightly prices, while in the months of June and July, the Balearic Islands emerge as the most expensive destinations.
Average Daily Rates on major destinations by Arrival month: Andalusia and the Balearic Islands are among the most expensive destinations for British tourist. In May, Andalusia records the highest nightly prices, while in the months of June and July, the Balearic Islands emerge as the most expensive destinations.
Passenger type and ADR ?s by arrival month: British tourists will mainly travel as couples (52.9% of bookings). However, when analysing month by month, the trend shifts, with July seeing an increase in the number of tourists arriving in groups: 35.5% compared to 21% in May.