DATA DIGEST 69 | Spotlight on Ibiza & Formentera ???
Compared to the previous year,?hotel bookings in Ibiza?to date, have seen an increase of 5.2%. This indicates a growing interest on the island and a gradual recovery of the tourism sector after the challenges caused by the pandemic.
For?Formentera, the increase in hotel bookings may be more modest at 3.1% compared to the previous year, but it still suggests a growing interest on the beautiful island.
???? UK | 36.1%?Bookings Share (?? 0.1% vs. 2022) |?ADR?€223?
???? SPAIN | 29.3%?Bookings Share (?? 11.2% vs 2022)???ADR?€216
???? ITALY | 10.1%?Bookings Share (?? 22.9% vs 2022)???ADR?€191
???? PORTUGAL | 4.4 %?Bookings Share?(??11.9% vs 2022) ADR?€238
???? USA | 2.5 %?Bookings Share?(??42.9% vs 2022) ADR?€302
???? SPAIN | 63.8 %?Bookings Share?(??3.9% vs 2022) ADR?€308
???? ITALY | 18.3 %?Bookings Share?(??25.4% vs 2022) ADR?€284
???? PORTUGAL | 10.9 %?Bookings Share?(??40% vs 2022) ADR?€396
In terms of average spending per market for 2023 summer, the top three are:
BRASIL?→?€429
ARGENTINA?→?€336
USA?→?€302
On the other hand, the markets that will spend the least this summer
to Ibiza & Formentera (average spending) are:
THAILAND?→?€166
CHINA?→?€113
ITALY?→?€209
What do today's tourists want? How do they buy their trips? When and how they take their decision? What are other hotel chains doing? Which destinations are on the rise??TravelgateX ?has the tools to find these "business signals" in the different travel markets. Our solution is capable of analyzing large amounts of information accurately and translating it into indicators on which to build solid business strategies, with clear objectives.?
If you need DATA, you can contact us. In the meantime, we look forward
to seeing you at the next DATA DIGEST.