??? Data Delicacies Weekly Dish: A Top Dining Experience at Burgers N' Fries Forever ???? ??
Incentivio
Transforming how restaurants engage customers and drive growth with actionable analytics, marketing, and custom loyalty.
?? The restaurant industry is saturated with countless restaurants serving burgers and fries. In his conversation with Data Delicacies host, Arun Kumar of Incentivio, spoke with Jamil Bhuya, the founder of Burgers n’ Fries Forever (BFF), on how he has made BFF a sought-after destination across various demographics. He has carved out a distinctive niche by creating an experience that resonates with a diverse clientele, and implementing an innovative approach to branding, marketing, and customer engagement sets BFF apart from the competition.??
?? Key Takeaways
?? Creating an Engaging Experience
?“Getting into a super competitive segment such as Burgers and Fries Forever you really have to differentiate. And while that's a word that's thrown around quite a bit, I truly believe in the power of marketing, branding and creating an experience, or a vibe, as people call it. And really what I tried to focus on was what is it that makes people tick? And why do they go to restaurants? Why do they care about my restaurant besides marketing great food? I always say, if your differentiating factor is great food, then…duh, that's why you're in the restaurant business. You don't ask a lawyer if they know the law. You assume they know the law. Can they interpret the law for you? Can they ease your anxiety? Can they let you know, holy crap, I'm not going to get sued today. So BFF was always about that vibe and just appealing to different demographics and making it fun to dine in, if you know what I mean.”
There is no shortage of restaurants that serve burgers and fries. Jamil Bhuya has set Burgers and Fries Forever apart from the competitive field by creating an experience that makes it an attractive destination across demographics. ??
?? The Power of “Word of Mouth”
“Getting people to understand that form of marketing is extremely powerful: that word of mouth really means a lot. It really supersedes a lot of other things. And I always say, again, I've run restaurants and I've been a restaurant manager and I realize I'm not the greatest one, but that's why I'm more on the marketing, branding and business dev side. But I always say marketing's job is to bring people in the restaurants. Ops's job is to keep them coming back over and over again. So I kind of treat us as my job is top of funnel and Ops is mid and bottom of funnel where they're kind of activating that loyalty and creating that great experience.”
Marketing has evolved over the years, and continues to do so. Jamil Bhuya, however, maintains that classic word of mouth marketing is still a powerful tool.
?? Data and Human Motivation
“Despite what the economists tell you, people want connection for whatever the reason is. Maybe they want to brag, maybe they want to flex, maybe they just want to meet some new people or learn some new things. It's very hard to determine what human motivation is. It's very easy to know what makes us human. And I think if you focus on that with data to back it up, you could really tap into something that's different but it's also not rocket science. You just need that strategy and the implementation behind it.”As you would imagine, Peter Baghdassarian receives quite a bit of sales calls with sales people attempting to sell the latest and greatest innovation. In the name of efficiency and relationship building, he believes it is best practice for sales pitches to be as honest and transparent as possible during their interactions. ??
Regardless of the reason, Jamil Bhuya firmly believes that people want connection despite the opposite feeling being sold as the norm. His goal is to tap into that human connection and form data to support his findings.
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?? Thanks for joining us on this tasty journey through the world of hospitality tech with Data Delicacies! ??? Our weekly podcast, hosted by the insightful Arun Kumar, serves up fresh insights from the brightest minds in the industry, covering everything from AI to machine learning and beyond. ??
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?? Watch the full episode here: https://youtu.be/O_EM8MndQwM
?? Listen on Spotify: https://open.spotify.com/episode/4hBfJyYB2zQ7EKGiaFOMPM?si=dSMbhwRySPWscF5hu2YVYg
? Upcoming Episode: Kim DeCarolis : Senior VP of Strategic Growth at Craveworthy Brands
Kim DeCarolis, the Senior Vice President of Strategic Growth at Craveworthy Brands, speaks about her wealth of diverse experience from various sectors of the restaurant industry. Her multifaceted expertise enables her to offer innovative solutions that enhance the Craveworthy Brands franchise portfolio, setting a standard of excellence and driving significant growth.
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