Data is crucial!
Personalisation of print can produce dramatic improvements in your marketing effectiveness, but don’t assume that means just dropping in a name at the top of a letter!
Some amazing uses of personalisation have been used in the past; from car dealerships parking luxury cars on your driveway, then mailing you a picture of how great it looks; to the British Airways Olympics campaign in 2012, where a BA 747 was seen going past your home address on its way to the Olympic stadium! Imaginative use of personalisation gets results!
So the next time you’re thinking of producing a marketing campaign, ensure you know who you’re targeting, then use personalisation to connect with them in a unique way.
Some possible ways to personalise:-
- Favourite colours used as a theme.
- Sports references and imagery.
- Corporate logos, locations or products.
- Specific events, dates or occasions.
The great advantage of digital print is that every version can be targeted and personalised, the only limitation is the data you have and your imagination! With traditional direct mail producing a typical response rate below 1%, the days of mass mailings is becoming less attractive. (Particularly when environmental considerations and increasing postage costs are taken into account.)
Let us help you increase the effectiveness of your next print run.
VR Print is a successful dynamic company that has an enviable client portfolio and has been trading successfully for a number of years. Covering digital print, sorting, picking and postage, we have state of the art equipment combined with experienced professionals ready to make your ideas a reality.