Data and Creativity Taste Great Together
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Data and Creativity Taste Great Together
"I always want to understand why people do what they do," explains Maverix Insights & Strategy 's Liz Huszarik.
She's turned that desire into a profession, by decoding data for the media and entertainment industry, and Huszarik knows that effective data isn't limited to presenting clean numbers.? ?
"If I didn't tell a story with the data, if I didn't make it compelling and have an emotional hook, it meant nothing to" stakeholders and creatives.
"I can take raw data and turn it into stories, and turn it into action, or action steps [that we] can take based on the data."
So how can you best utilize data to make creative decisions?
Evan Shapiro: Here's the Data Plan for Rebuilding the Industry
Ready to rebuild the media and entertainment industry? Evan Shapīro thinks it's about time.
Media's official unofficial cartographer takes us on a whirlwind tour of the current media apocalypse, as he calls it. Watch the full video here.
From the crumbling edifices of traditional business models to the burgeoning skyscrapers of consumer-centric approaches, Shapiro lays down the blueprint for the industry's future.
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"Change is now a constant, it's second by second. Disruption is now the operating system of our ecosystem," he declares.
But what does this mean for an industry that has been in a state of constant flux since its very inception?
Shapiro to Predict "What's Next" for the Media Industry
Media cartographer and industry observer Evan Shapiro will deliver the keynote address for NAB Show New York Wednesday, Oct. 25, at 10:30 a.m.?
His presentation will focus on "What's Next" for M&E Shapiro's address will be immediately preceded by remarks from NAB President and CEO Curtis LeGeyt, who will also join him for the "What's Next" discussion.
"Forget the crossroads, we passed them a while back," Shapiro says.?"The media and entertainment industry faces an existential moment?in its history with its infrastructure, business models and audience consumption behaviors all being disrupted."
Known as media's "official unofficial cartographer" for his visual charting of the industry's continual evolution, he'll use this keynote to lay out the next era of media, whether we're ready for it or not.
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