Data and Creativity-Making Advertisements Personal

What happens when data (numbers) get along with creativity??

The answer is you get?Insights driven creative campaigns.

It’s the deadly combination or marriage made in heaven (data insights + creativity); it creates magic that leaves the customers spell bonded.

Let me narrate a few cases examples to drive the concept of creativity meeting data.

1. "The Most Popular Song" by Spotify:

Spotify used user data to create an ad campaign that celebrated individuality and diversity.?

They noticed that some users were listening to certain songs over and over again, even when they didn't belong to popular playlists. So, they took this data and created posters with messages like?

"Dear 3,749 people streamed "It's the End of the World as We Know It" on the day of the Brexit vote. Hang in there."

?and?

"Dear person, who played "Sorry" 42 times on Valentine's Day, what did you do?"?

This campaign was not only entertaining but also showed that Spotify understood its users' unique listening habits.

Trial generation campaign by Spotify to promote advertising on Spotify.

Spotify Advertising offers advertisers access to over 200 million users of its free music streaming service, who use the platform for hours every week and generate a huge amount of personal data that can be used by brands to hyper-target cultural segments.

However, according to?Spotify, marketers weren’t making the most of these opportunities.

So, in?August 2021?Spotify created?A Song For Every CMO?with?FCB New York,?a campaign to show?advertising executives what they were missing out on in the way Spotify knows best: the medium of song.

To learn as to why catalog marketing is making a comeback, click here.

And my favorite from Spotify on the insight that listening to songs change your mood.

And my favorite Gorilla marketing campaign by Burger King.

2. "The Whopper Detour" by Burger King:

Burger King used a geolocation strategy combined with creativity to drive sales by attracting McDonald's customers.

They created an app that offered one-cent Whoppers to customers if they were within 600 feet of a McDonald's location.

The campaign was a huge success, with over 1.5 million downloads of the app and a 37% increase in Burger King app downloads during the first week of the campaign.

If you are a business owner operating in the beauty/fragrance genre & want to grow his/her business?& need a retail expert to help you realize your vision?then feel free to write to me at [email protected].