Data: A Cookieless Future.

It's time to say goodbye to cookies and third-party data-generating tools.

Technology-dependent industries are using cookies to collect customer data - individuals often need to be made aware of the amount of information the company possesses on the user, but is there transparency and understanding of how their data is collected, stored, and used?

There has been an active movement to change how companies and the internet collect users' data.

According to a report by 思科 - 86% of consumers care about their data privacy and demand more control, while 79% are willing to pay to protect their data.

This movement has influenced data collection, so it's more transparent.

Web browsers have begun eliminating third-party cookies, and 谷歌 will phase out the data capture function in 2023.

The elimination of third-party cookies promises enhanced user privacy through transparency and control over one's data, which drives companies to be more tactical in generating data.

The future is zero-party data collection.

Zero-party data refers to data that consumers willingly give to companies in exchange for better customer value and experience.

Zero-party data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize their interactions.

Some companies are already benefiting from this regulation – a rising number of tech startups are embedding blockchain technology to provide solutions for individuals to control and manage their data. Users can now be 'paid' for using their data, leveraging it as a consumer business model.

Now, more than ever, consumers have the option of over their own data ownership. They are free to choose how they manage their data.