Data collection done right with Sean Falconer, Skyflow
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
The leading enterprise marketing podcast, available everywhere
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About the Episode
Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business.
To discuss this topic, host Greg Kihlstrom welcomes Sean Falconer , Head of Marketing & Developer Relations at Skyflow .
ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360
About Sean Falconer
Sean Falconer has a lofty goal: to make the digital economy safer. And he's doing so one API at a time. A former competitive programmer, entrepreneur, and expert storyteller, his many accomplishments include designing the software used to create ICD-11 at the World Health Organization, founding Proven.com, and leading developer relations teams at Google. When he’s not interviewing industry insiders as one of the hosts of the popular Software Engineering Daily podcast or diving into all things data security and privacy on Partially Redacted, you can find this world-class tech talent serving as Head of Marketing and Developer Relations at Skyflow, the world’s first and only data privacy vault delivered as an API.
Resources
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?? Book Updates
Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!
?? Events & Speaking Engagements
3/6-7: AAMD TechCon (Denver, CO): Greg will be speaking about building a customer-centric brand in a talk based on his book, House of the Customer and doing a fireside chat w/ Adam C. on the topic of #AI adoption.
3/17-20: Shoptalk 2024 (Las Vegas, NV): Greg will be doing podcast interviews with some of the world's leading retailers at this conference.
4/12-13: AAF District 3 Conference (Richmond, VA): Greg will be talking about the impact of AI on marketing and advertising agencies and their clients.
4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration
5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire . Register now with code AGILE for 15% off your registration.
6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.
6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.
9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations. Register now with code AGILE150 for $150 off your registration
9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlstr?m will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.
Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker
Building Partnerships | Business Development Expert | SaaS & IT Solutions | Driving Client Acquisition & Growth
12 个月"If your team requires extensive datasets of image, video, audio, text, or medical data for your models or requirements, rest assured, we have you covered. Don't hesitate to reach out whenever you need!"
AI @ Confluent | Advisor | ex-Google | Podcast Host for Software Huddle and Software Engineering Daily | ?? Snowflake Data Superhero | AWS Community Builder
12 个月Thanks for having me on the show!