Data in the changing media world

Having recently moved to the US from Yorkshire got me thinking on media fragmentation and how my own consumption has changed recently. 

1)  We ditched US cable after two weeks as the ads were insane.  It's Netflix and YouTube all the way, firstly with a SMART TV and now with Roku device (highly recommend it), I can't see us watching 'normal' TV ever again.

2)  Kids are happy watching YouTube videos of other kids playing (pretending to be superheroes) or of stories made up using kids toys.  Fascinating to watch how these videos get in excess of 6m views of kids just playing.   My kids media interests are going to be really different.

3) Even without TV I feel even more connected to the news via the BBC App on my phone, checking it 6-7 times a day.   Still clinging on to what's going on back in the UK!

4)  Listening to radio on my travels in the car, heavy on the 'endorsements' out here, but it is at least making me aware of things and I could probably name 10 ads from memory right now.   Seems to be doing something.

5)  Lots of time on the internet but still can't remember ever clicking on a digital display ad or being influenced by ads of Facebook.    I know that this does work, but not sure how has worked on me yet.  Has it influenced me indirectly to do something? - probably.....  

6)  Not bought a newspaper out here and don't think I will whilst - why would I when I have my phone in my pocket?

Interesting times working in the data/analytics space supporting marketing, but shows how tough it is talking to customers.   Determined to be pushing forwards the use of customer data to get the right customers, the right message, at the right time, on the right device.  Bring it on.