Data centric security market: Safeguarding of data in a dynamic business environment

Data centric security involves technologies, processes, and policies focusing on the location of data, its collection, storage, and security, which seek to protect data throughout its lifecycle rather than conventional approaches, which entail security networks, servers, and applications. In the data centric security market, the usage of data centric security allows data to be protected regardless of the access attempt or whom it is shared with, enabling the data to remain protected in dynamic business environments.

Why is data centric security important?

·???????Network server and application security are insufficient: Business applications and network servers have inherent security vulnerabilities; even the most secure network is subjected to internal risks. Employees with access to company computers and databases may unknowingly share confidential data or access credentials with other employees when it is not directly related to job duties or external parties that do not have authorized access, expanding the risk of the data spill.

·???????Data centric security allows granular control over what and when users can access resources: It will enable fine-grained access control, which results in more flexibility in how systems and networks are managed than traditional access control. Through implementing least privileged access, the subject is given only the privileges needed for it to complete its task.

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Benefits of data centric security

·???????Set up trust models based on specific data elements rather than using a one size fits all approach reducing the workload of IT departments and giving more control over what users have access to.

·???????In data centric security market, there is easier management of multiple identities and user roles while providing granular access control over sensitive data resources.

·???????Protect sensitive details even when they are attacked by hackers, greatly reducing the risk that accompanies the loss of business information to an unauthorized hand.

Expansion of the market in North America

As companies in the region across several industry verticals seek enhanced protection from threats, the rising number of data thefts and unauthorized accesses is pushing them towards data centric security technologies, which is fuelling the expansion of this market globally. An additional factor supporting the market's growth during the forecast period is increased demand for social media.

Key players

Some of the major players operating in the global market include Broadcom Inc., Forcepoint Corporation, Imperva, Inc., IBM Corporation, Informatica Corporation, Micro Focus International PLC, NetApp, Inc., NextLabs Inc., Netwrix Corporation, Orange Cyberdefense Inc., Seclore Inc., Talend S.A., and Varonis Systems.

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Final thoughts

With today's rise in hybrid work environment cloud computing and complex trust models, organizations need a data centric approach that allows for implementing a single unified identity model that can be used throughout the enterprise. Data centric security is quickly replacing conventional security approaches regarding sensitive data protection. In the data centric security market, it represents a new and progressive generation of data protection techniques that bring data security to a whole new level.?